Search Results - subject:"Co-creation behavior"

Promoting university brand through student co-creation behaviors : the role of online brand posts

Vo Thanh Thu; Le Quynh Hoa; Duong, Linh Nguyen Khanh - In: Journal of Trade Science 12 (2024) 1, pp. 60-79

' responses and co-creation behavior. Originality/value - Online brand posts not only enable institutions to exchange brand …

Persistent link: https://www.econbiz.de/10014554129

A social cognitive theory of customer value co-creation behavior: evidence from healthcare

Hasan, Md Moynul; Chang, Yu; Lim, Weng Marc; Kalam, Abul; … - In: Journal of Health Organization and Management 38 (2024) 9, pp. 360-388

Purpose Customer value co-creation behavior is promising but undertheorized. To bridge this gap, this study examines … the viability of a social cognitive theory positing that customers' value co-creation behavior is shaped by their co … on their co-creation self-efficacy, co-creation engagement, and value co-creation behavior. While co-creation self …

Persistent link: https://www.econbiz.de/10015350755

Using value co-creation behavior as a mediator to explore the influence of virtual tourism community characteristics on destination brand equity

Xie, Lishan; Guan, Xinhua; Yeh, Shih-Shuo; Huan, Tzung-cheng - In: The journal of brand management : an international journal 32 (2025) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10015192498

Dynamics of social media involvement in building customer engagement and co-creation behavior : the moderating role of brand interactivity

Satar, Mir Shahid; Rather, Raouf Ahmad; Shahid, Shadma; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 10, pp. 2237-2258

Persistent link: https://www.econbiz.de/10015210753

How CSR communication and value co-creation shape consumer well-being and brand love in the post-COVID-19 pandemic : evidence from the UK

Chang, Shing Wan; Berwanger, Gabriel Alexander Dos Santos - In: Corporate communications : an international journal 29 (2024) 6, pp. 1034-1053

Persistent link: https://www.econbiz.de/10015272599

The influence of experiencescape of home-based accommodation on tourists' subjective well-being at cultural heritage sites : The role of value co-creation

Cui, Mengxia; Li, Cheng; Shang, Yufei - In: Journal of destination marketing & management : JDMM 31 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015076568

Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective

Ahmad, Bilal; Yuan, Jingbo; Akhtar, Nadeem; Ashfaq, Muhammad - In: The journal of business & industrial marketing 39 (2024) 2, pp. 423-437

Persistent link: https://www.econbiz.de/10014473086

Military tourism cultural heritage site experiencescape effects on authenticity, memorability, and revisit intention : learning from Taiwanese military dependents' villages

Chen, Kaung-Hwa; Ye, Ying; Yu, Ci-Hui - In: Tourism review 79 (2024) 3, pp. 739-756

Persistent link: https://www.econbiz.de/10014512310

It takes a village! : customer value co-creation behavior in restaurant social media-based brand community

Song, Jahyun; Qu, Hailin; Li, Xiang - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 2, pp. 327-352

Persistent link: https://www.econbiz.de/10014633506

The dynamics of value co-creation behavior : a systematic review and future research agenda

Jain, Shanu; Sharma, Kavita; Devi, Sarita - In: International journal of consumer studies 48 (2024) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10014465724