Dessie, Wondifraw Mihret; Mengistu, Gojjam Ademe; … - In: Journal of innovation and entrepreneurship : JIE 11 (2022), pp. 1-22
routines. This study investigates craftspeople's communication practices and innovation implementation towards improving … business performance. Cross-sectional survey research design was employed to describe and see the association of communication … data. Findings revealed that communication practices vital for craftspeople to be innovative and integrate them with …