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  • Search: subject:"Communication in marketing."
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Year of publication
Subject
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Communication in marketing 40 Marketing 28 Kommunikation 11 Communication in marketing. 9 Werbung 8 Kommunikationsstrategie 7 Management 7 Advertising 6 Consumer behavior 5 Aufsatzsammlung 4 Examinations 4 Marktkommunikation 4 Study guides 4 Unternehmen 4 Integriertes Management 3 Sales promotion 3 Verbraucherverhalten 3 Advertising copy 2 Branding (Marketing) 2 Case studies 2 Cross-cultural studies 2 Customer relations 2 Kommunikationsverhalten 2 Lehrbuch 2 Marketingmanagement 2 Profit 2 Psychologie 2 Public relations 2 Rate of return 2 Return on Investment 2 Sales promotion. 2 Social influence 2 Social interaction 2 Soziomarketing 2 Verbraucher 2 Advertising campaigns 1 Advertising. 1 Asia 1 Asien 1 Attachment behavior 1
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Online availability
All
Free 2
Type of publication
All
Book / Working Paper 48 Article 2
Type of publication (narrower categories)
All
Bibliographie 9 Congress Report 1
Language
All
English 49 Undetermined 1
Author
All
Fill, Chris 4 Baack, Donald 2 Clow, Kenneth E. 2 Earls, Mark 2 Gilliland, Debbie 2 Kelly, J. Steven 2 Kitchen, Philip J. 2 Shimp, Terence A. 2 Smith, Paul R. 2 Young, Antony 2 Aitchison, John 1 Aitken, Lucy 1 Alder, Harry 1 Austin, Mark 1 Belch, George E. 1 Belch, Michael A. 1 Bellman, Steven 1 Broderick, Amanda 1 Burton, Dawn 1 Caywood, Clarke L. 1 Coe, John M. 1 Copley, Paul A. 1 De Pelsmacker, Patrick 1 Ellson, Tony 1 Essinger, James 1 Fill, Karen E. 1 Geuens, Maggie 1 Hammond, James 1 Heath, Robert L. 1 Howell, Gwyneth 1 Kahle, Lynn R. 1 Kelly, Lois 1 Kimmel, Allan J. 1 Kinni, Theodore B. 1 Landry, Edward C. 1 Luntz, Frank I. 1 McCabe, Scott 1 Mizerski, Dick 1 Moeller, Leslie H. 1 Moore, Ian 1
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Institution
All
Australian and New Zealand Marketing Academy Conference 4-6 Dec. 2006 Brisbane, Qld. 1 Chartered Institute of Marketing 1 College of Arts 1 School of Communication Arts 1 University of Western Australia 1 University of Western Sydney 1
Published in...
All
Annals of marketing-mba 1 CIM practice & revision kit / Professional certificate in marketing 1 CIM practice & revision kit / Professional diploma in marketing 1
Source
All
USB Cologne (EcoSocSci) 48 BASE 1 RePEc 1
Showing 1 - 10 of 50
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Modern advertising of educational services in the education system.
Zotov, Viktor - In: Annals of marketing-mba 1 (2012) 03
Before the educational organizations are constantly arising questions: "Where can I find willing to learn and ability to pay students? What to teach? How to teach? How to take the money? What kind of advertising do? "Find the answers to these questions can be found in this article.
Persistent link: https://www.econbiz.de/10010857496
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Brand media strategy : integrated communications planning in the digital era
Young, Antony - 2010
Persistent link: https://www.econbiz.de/10008911036
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Using information processing theory to design commercial rumour response strategies on the World Wide Web
Howell, Gwyneth; Mizerski, Dick - University of Western Sydney; University of Western …; … - 2006
Commercial rumours are an increasingly prevalent feature of the business environment, and the Web has changed how they are spread. Commercial rumours affect sales and consumer confidence. As soon as a negative rumour begins to spread, sales can fall drastically. The challenge for marketers is to...
Persistent link: https://www.econbiz.de/10009482207
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The IMC handbook : readings & cases in integrated marketing communications
Kelly, J. Steven (contributor) - 2012 - 2. ed.
Persistent link: https://www.econbiz.de/10009420938
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Advertising and promotion : an integrated marketing communications perspective
Belch, George E.; Belch, Michael A. - 2012 - 9. ed.
Persistent link: https://www.econbiz.de/10009527669
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The handbook of strategic public relations and integrated marketing communications : [essential methods for managing brand reputation ; key social media strategies ; powerful approaches to delivering messages globally]
Caywood, Clarke L. (contributor) - 2012 - 2. ed.
Persistent link: https://www.econbiz.de/10009634960
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Marketing communications : integrating offline and online with social media
Smith, Paul R.; Zook, Ze - 2011 - 5. ed.
Persistent link: https://www.econbiz.de/10009128437
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Conversations that win the complex sale : using power messaging to create more opportunities, differentiate your solutions, and close more deals
Peterson, Erik; Riesterer, Tim - 2011
Persistent link: https://www.econbiz.de/10009172170
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The evolution of integrated marketing communications : the customer-driven marketplace
Schultz, Don E. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009173008
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Win : the key principles to take your business from ordinary to extraordinary
Luntz, Frank I. - 2011 - 1. ed.
Persistent link: https://www.econbiz.de/10009173274
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