Digitization technologies reshape the way people engage in social and business activities, transitioning events from in-person to virtual formats. However, existing evidence on the effects of digitization on participation remains fragmented and contradictory. The authors address this gap by...

This study assesses the effectiveness of social media advertising campaigns in the supermarket sector by combining managerial insights with multi-criteria decision analysis (MCDA) to support informed, sustainable decision-making. Considering the ever-increasing complexity of digital...

This study investigates why companies sponsor individual athletes in sports with low media coverage and how such athletes secure sponsorship agreements. While sport sponsorship research has predominantly focused on mainstream sports and event-based contexts, limited attention has been given to...

This study aims to explore the relationship between a company manager's activities and their impact on business performance. Networking is considered a worthy factor in professional and organizational success, providing access to important research, industry insights and future partnerships....

Roadmapping is widely used as a collaborative management tool for innovation planning; however, how stakeholders co-create value throughout the roadmapping process remains insufficiently evidenced and operationalized. Drawing on service-dominant (S-D) logic and stakeholder integration, this...

We examine how individuals update their views on climate change when exposed to competing advocacy or skeptical signals on social media. In a representative survey experiment of 1,633 adults in Italy, respondents were randomly assigned to one of three conditions: (1) exposure to climate-advocacy...