Tang, Wenyue; Zhang, Tengfei; Yang, Yang - In: Journal of Hospitality and Tourism Technology 15 (2024) 2, pp. 271-284
offline travel experiences positively influenced online community attachment (i.e., community dependence and identity), and … virtual community attachment. Originality/value The study presents a pioneering effort on understanding how offline activities … help shape the community attachment to virtual communities. …