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  • Search: subject:"Comparative Advertising"
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Year of publication
Subject
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Vergleichende Werbung 164 Comparative advertising 147 Werbewirkung 72 Advertising effects 67 Advertising 43 Consumer behaviour 43 Deutschland 43 Werbung 43 Konsumentenverhalten 42 Germany 29 comparative advertising 25 Theorie 23 Theory 23 USA 22 United States 22 EU countries 16 EU-Staaten 16 Brand image 14 Brand management 14 Comparison 14 Markenimage 14 Vergleich 14 Markenführung 13 Advertising regulation 12 Werbebeschränkung 12 Wettbewerbsrecht 10 Signalling 9 Comparative Advertising 8 Brand 7 Competition law 7 Costs 7 Kosten 7 Markenartikel 7 Product quality 7 Produktqualität 7 Welfare analysis 7 Wohlfahrtsanalyse 7 Duopol 6 Duopoly 6 Estimation 6
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Online availability
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Free 48 Undetermined 41 CC license 1
Type of publication
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Article 103 Book / Working Paper 95
Type of publication (narrower categories)
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Article in journal 79 Aufsatz in Zeitschrift 79 Hochschulschrift 22 Working Paper 18 Graue Literatur 17 Non-commercial literature 17 Arbeitspapier 16 Thesis 12 Dissertation u.a. Prüfungsschriften 10 Aufsatz im Buch 7 Book section 7 research-article 5 Bibliografie enthalten 3 Bibliography included 3 Systematic review 3 Übersichtsarbeit 3 Conference paper 2 Konferenzbeitrag 2 Amtsdruckschrift 1 Article 1 Collection of articles of several authors 1 Government document 1 Sammelwerk 1 Statistics 1 Statistik 1 case-report 1 review 1
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Language
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English 119 German 55 Undetermined 23 Dutch 1
Author
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Renault, Régis 9 Ciliberto, Federico 8 Liaukonyte, Jura 8 Anderson, Simon P. 7 Barigozzi, Francesca 7 Emons, Winand 7 Fluet, Claude 7 Peitz, Martin 7 Beard, Fred 5 Rennhak, Carsten 5 Alipranti, Maria 4 Eschweiler, Maurice 4 Anderson, Simon 3 Boudewyns, Vanessa 3 Chakraborty, Archishman 3 Dornis, Tim W. 3 Garella, Paolo G. 3 Harbaugh, Rick 3 Heinzle, Priska 3 Helmig, Bernd 3 Jewell, Robert D. 3 Kalro, Arti D. 3 Marathe, Rahul R. 3 Mitrokostas, Evangelos 3 Petrakis, Emmanuel 3 Schwaiger, Manfred 3 Sivakumaran, Bharadhwaj 3 Tscheulin, Dieter K. 3 Wein, Thomas 3 Williams, Pamela A. 3 Wiltinger, Angelika 3 Bambauer-Sachse, Silke 2 Banerjee, Bibek 2 Beard, Fred K. 2 Boddewyn, Jean J. 2 Cai, Wen-xi 2 Chakrabarty, Patrali 2 Dertwinkel-Kalt, Markus 2 Dianoux, Christian 2 Farías, Pablo 2
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Institution
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Department of Business Economics and Public Policy, Kelley School of Business 2 Department of Economics, University of Crete 2 Théorie Économique, Modélisation, Application (THEMA), Université de Cergy-Pontoise 2 Université Paris-Dauphine (Paris IX) 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 2 Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar 1 C.E.P.R. Discussion Papers 1 Centre Interuniversitaire de Recherche en Économie Quantitative (CIREQ) 1 Europäische Kommission 1 Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg 1 Institut für Marktorientierte Unternehmensführung <München> 1 International Advertising Association 1 Springer Fachmedien Wiesbaden 1 Universität zu Köln 1 Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena 1 Zentralverband der Deutschen Werbewirtschaft 1 eSocialSciences 1
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Published in...
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Journal of business research : JBR 5 Journal of advertising research 4 Journal of marketing communications 3 Journal of promotion management : JPM 3 SpringerLink / Bücher 3 DICE discussion paper 2 ERIM Report Series Reference 2 Economics Papers from University Paris Dauphine 2 Europäisches Wirtschafts- und Steuerrecht : EWS ; Betriebs-Berater Europa 2 Freiburger betriebswirtschaftliche Diskussionsbeiträge 2 Hamburger Schriften zur Marketingforschung 2 Handelsforschung 2 Journal of Consumer Marketing 2 Journal of advertising : official publication of the American Academy of Advertising 2 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 2 Journal of international consumer marketing 2 Journal of macromarketing : examining the interactions among markets, marketing, and society 2 MPRA Paper 2 Marketing science 2 Rechtswissenschaftliche Forschung und Entwicklung 2 Schriftenreihe Unternehmensführung und Marketing 2 THEMA Working Papers 2 The Rand journal of economics 2 Theorie und Forschung 2 Theorie und Forschung / Rechtswissenschaften 2 University of Lüneburg Working paper series in economics 2 Wettbewerb in Recht und Praxis : wrp 2 Working Papers / Department of Business Economics and Public Policy, Kelley School of Business 2 Working Papers / Department of Economics, University of Crete 2 Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V. 2 7 VJLA 2012 (2) 18 1 Abante 1 Advances in Advertising Research XIII : Frontiers of Advertising: Re-considering Its Shapes and Forms 1 Advertising in developing and emerging countries : the economic, political and social context 1 Annals - Economy Series 1 Arbeitspapiere 1 Asia Pacific Journal of Marketing and Logistics 1 Asia Pacific journal of marketing and logistics 1 Betriebs-Berater : BB 1 CEPR Discussion Papers 1
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Source
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ECONIS (ZBW) 149 RePEc 23 USB Cologne (EcoSocSci) 13 Other ZBW resources 7 EconStor 3 USB Cologne (business full texts) 2 ArchiDok 1
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Showing 1 - 10 of 198
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Visualization analysis of the research status, hotspots, and trends of legitimacy recognition of comparative advertising (1993-2023)
Cai, Wen-xi; Xiang, Bo - In: Cogent business & management 11 (2024) 1, pp. 1-25
The legitimacy recognition of comparative advertising is closely related to the production enthusiasm of operators and … core collection articles and 20 CSSCI articles related to comparative advertising dated 1993-2023, which presents an … overview of the study of comparative advertising and relevant legitimacy recognition in China and other countries. Based on the …
Persistent link: https://www.econbiz.de/10014524890
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Disclosure of product information after price competition
Hee Yeul Woo - In: The B.E. journal of theoretical economics 24 (2024) 2, pp. 555-597
Persistent link: https://www.econbiz.de/10015433196
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Visualization analysis of the research status, hotspots, and trends of legitimacy recognition of comparative advertising (1993–2023)
Cai, Wen-xi; Xiang, Bo - In: Cogent Business & Management 11 (2024) 1, pp. 1-25
The legitimacy recognition of comparative advertising is closely related to the production enthusiasm of operators and … core collection articles and 20 CSSCI articles related to comparative advertising dated 1993–2023, which presents an … overview of the study of comparative advertising and relevant legitimacy recognition in China and other countries. Based on the …
Persistent link: https://www.econbiz.de/10015456896
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Legal Implications of Comparative Advertisement
Raj, Prithivi; S. Noorani, Murtaza - 2023
The issue of legality of comparative advertising has given rise to numerous debates. The reason lies in the fact that …. In this research paper the Author had also focused upon legal regime relating to comparative advertising in India and … of comparative advertising in India the Author has taken International Law and Role of Judiciary to crave out the present …
Persistent link: https://www.econbiz.de/10014360269
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The vividness effect on indirect comparative advertising response
Petrovici, Dan A.; Golden, Linda L.; Laroche, Michele; … - In: Advances in Advertising Research XIII : Frontiers of …, (pp. 115-125). 2025
Persistent link: https://www.econbiz.de/10015333804
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The sleeper effect of comparative advertising in oligopolistic markets
Amir, Rabah; Machowska, Dominika; Nowakowski, Andrzej - In: Journal of economic dynamics & control 177 (2025), pp. 1-18
Persistent link: https://www.econbiz.de/10015556624
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Non-comparative and comparative advertising in oligopolistic markets
Alipranti, Maria; Mitrokostas, Evangelos; Petrakēs, … - 2016
comparative advertising exceeding that of non-comparative advertising; moreover, that the intensity of comparative increases … relatively to non-comparative advertising as market competition intensifies. Interestingly, the use of comparative advertising … either comparative or non-comparative advertising is not present. …
Persistent link: https://www.econbiz.de/10011552293
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Quality Disclosure and Comparative Advertisement
Sung, Yeolyong - 2022
We study firms’ voluntary disclosure in an oligopoly market for vertically differentiated products, where firms are allowed to advertise a rival’s product as well as their own products. When consumers are uncertain of product qualities, Board (2009)1) and Hotz and Xiao (2011)2) show that...
Persistent link: https://www.econbiz.de/10014237176
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The effects of brand positioning (underdog vs top dog) and comparative advertising
Lee, Hsiang-Ming; Hsu, Ya-Hui; Chen, Tsai; Lo, Wei-Yuan; … - In: Marketing intelligence & planning 42 (2024) 3, pp. 459-480
Persistent link: https://www.econbiz.de/10015056880
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Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences
Yenipazarli, Arda - In: European journal of operational research : EJOR 312 (2024) 3, pp. 1059-1073
Persistent link: https://www.econbiz.de/10014456466
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