Wang, Lin; Zhao, Meng; Zhang, Jiangli; Wang, Yufang - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 10, pp. 2558-2576
Purpose Compensatory consumption focuses on the psychological value of products. Special agricultural products have … symbolic and social functions that effectively meet psychological needs and stimulate compensatory consumption behavior. The … mechanism of compensatory consumption behavior of special agricultural products in a social commerce context. Design …