Zhang, Hao; Meng, Dewen; Lv, Xiaolin - In: Asia Pacific Journal of Marketing and Logistics 36 (2023) 5, pp. 1248-1269
' intention of within-domain and across-domain compensatory consumption in closed social media platforms, the mediating effect of … size of 60 respondents and examined the effect of goal type of UGC on compensatory consumption. Study1b replicated the … maintenance goal) is more easily produced within-domain and across-domain compensatory consumption. Study 2 verifies that the …