Although there are several studies analyzing how cost leadership and cost focus competitive strategies influence export performance, this article examines the relationship between innovation capabilities (ICs) and export performance (ExPf), as well as the mediating effects of cost leadership and...

Small and medium-sized enterprises (SMEs) play an important role in economic and development growth, particularly in developing countries. Their success depends on the expansion of their markets across borders, based on the strategies adopted, in which differentiation strategies and positional...