Nnindini, Sayibu Ibrahim; Zakari, Bukari; Akolaa, … - In: Cogent business & management 12 (2025) 1, pp. 1-18
of the quality of customer relationships, competitive intelligence, and cross/up selling. A cross-sectional survey was … relationship between social media integration and customer relationship quality, competitive intelligence, and cross/up selling. … into the sales function has a significantly positive relationship with customer relationship quality, competitive …