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  • Search: subject:"Compromise effect"
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Year of publication
Subject
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Konsumentenverhalten 55 Consumer behaviour 54 Compromise effect 40 Experiment 39 compromise effect 32 Decision 24 Entscheidung 24 Präferenztheorie 17 Theory of preferences 17 Decision theory 13 Entscheidungstheorie 13 Theorie 13 Theory 13 Context effect 11 Attraction effect 10 attraction effect 10 Risikoaversion 7 Risk aversion 7 extremeness aversion 6 Compromise Effect 5 Feldforschung 5 Kaufentscheidung 5 Purchase decision 5 decoy effect 5 Asymmetric dominance effect 4 Field research 4 Phantom decoy effect 4 context effect 4 Anomalies 3 Asymmetric dominance 3 Bibliometric analysis 3 Choice architecture 3 Cognition 3 Consumer choice 3 Context effects 3 Extremeness aversion 3 Family 3 Field experiment 3 Gastronomie 3 Household choice 3
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Online availability
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Undetermined 49 Free 21 CC license 1
Type of publication
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Article 66 Book / Working Paper 14
Type of publication (narrower categories)
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Article in journal 52 Aufsatz in Zeitschrift 52 Working Paper 7 Graue Literatur 5 Non-commercial literature 5 Arbeitspapier 4 Article 4 Hochschulschrift 2 Thesis 2 research-article 2 Conference paper 1 Konferenzbeitrag 1
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Language
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English 69 Undetermined 11 German 1
Author
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Kim, Jungkeun 12 Lichters, Marcel 7 Sarstedt, Marko 7 Vogt, Bodo 7 Kim, Seongseop 5 Chuang, Shih-Chieh 4 Müller, Holger 4 Cheng, Yin-Hui 3 Ekström, Mathias 3 Marshall, Roger 3 Munro, Alistair 3 Pinger, Pia 3 Popov, Danail 3 Ruhmer-Krell, Isabel 3 Schumacher, Heiner 3 Schöniger, Martina Katharina 3 Spence, Mark T. 3 Adler, Susanne Jana 2 Bharti, Megha 2 Dawra, Jagrook 2 Guo, Liang 2 Herweg, Fabian 2 Jhang, Jihoon 2 Kim, Moon-Yong 2 Koo, Chulmo 2 Kroll, Eike Benjamin 2 Lee, Jacob C. 2 Lee, Jaehoon 2 Lee, Jaeseok 2 Masatlioglu, Yusufcan 2 Montaguti, Elisa 2 Müller, Daniel 2 Nakajima, Daisuke 2 Ozdenoren, Emre 2 Padamwar, Pravesh Kumar 2 Park, Byung Il 2 Park, Jooyoung 2 Römeis, Fabio 2 Suneja, Vivek 2 Yoon, Song-oh 2
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Institution
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Fakultät für Wirtschaftswissenschaft, Otto-von-Guericke-Universität Magdeburg 3 C.E.P.R. Discussion Papers 1 Department of Economics, Royal Holloway University of London 1 Otto-von-Guericke-Universität Magdeburg / Fakultät für Wirtschaftswissenschaft 1
Published in...
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 4 Management science : journal of the Institute for Operations Research and the Management Sciences 4 Marketing letters : a journal of research in marketing 4 FEMM Working Papers 3 Journal of behavioral and experimental economics 3 Journal of business research : JBR 3 Marketing Letters 3 Experimental Economics 2 Experimental economics : a journal of the Economic Science Association 2 International journal of consumer studies 2 Journal of Business Economics 2 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 2 Journal of economic behavior & organization : JEBO 2 Journal of marketing research : JMR 2 Judgment and Decision Making 2 Psychology & marketing 2 AMS review : official publication of the Academy of Marketing Science 1 Applied economics letters 1 CEPR Discussion Papers 1 CESifo Working Paper 1 CESifo working papers 1 Decision 1 Discussion paper series 1 European Journal of Marketing 1 European journal of marketing 1 European journal of marketing : EJM 1 European journal of operational research : EJOR 1 Games and economic behavior 1 IFN Working Paper 1 IFN working paper 1 IZA Discussion Papers 1 International Marketing Review 1 International journal of hospitality management 1 International marketing review 1 Journal of Business Ethics 1 Journal of Economic Psychology 1 Journal of business economics : JBE 1 Journal of business ethics : JOBE 1 Journal of consumer marketing 1 Journal of consumer research : JCR ; an interdisciplinary bimonthly 1
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Source
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ECONIS (ZBW) 58 RePEc 13 EconStor 7 Other ZBW resources 2
Showing 1 - 10 of 80
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Context effects in consumer decision-making : developments in experimental realism and a framework to establish practical relevance
Lang, Felix Josua - Otto-von-Guericke-Universität Magdeburg / Fakultät … - 2026
and compromise effect having the most solid foundation regarding relevant results. Consequently, this article presents a …
Persistent link: https://www.econbiz.de/10015595008
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Forty years of context effect research in marketing : a bibliometric analysis
Adler, Susanne; Schöniger, Martina Katharina; … - In: Journal of business economics : JBE 94 (2024) 3, pp. 437-466
Persistent link: https://www.econbiz.de/10014546925
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Context-dependent risk preferences and decoy effects
Herweg, Fabian; Müller, Daniel; Özgümüs, Asri; … - 2025
aversion shape decisions. Defining the attraction and compromise effect in reference to a state-space-based description of the … compromise effect. Furthermore, we find some supportive evidence for our comparative static predictions and weakly diminishing …
Persistent link: https://www.econbiz.de/10015182570
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Bayesian contextual choices under imperfect perception of attributes
He, Junnan - In: Management science : journal of the Institute for … 70 (2024) 3, pp. 1465-1482
Persistent link: https://www.econbiz.de/10014515045
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Context-Dependent Risk Preferences and Decoy Effects
Herweg, Fabian; Müller, Daniel; Özgümüs, Asri; … - 2025
aversion shape decisions. Defining the attraction and compromise effect in reference to a state-space-based description of the … compromise effect. Furthermore, we find some supportive evidence for our comparative static predictions and weakly diminishing …
Persistent link: https://www.econbiz.de/10015339395
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Nudging green product adoption : leveraging context effects to ease trade-offs in online green buying
Bharti, Megha; Suneja, Vivek - In: Journal of consumer marketing 42 (2025) 5, pp. 642-662
Persistent link: https://www.econbiz.de/10015620199
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The attraction and compromise effects in bargaining : experimental evidence
Galeotti, Fabio; Montero, María; Poulsen, Anders - In: Management science : journal of the Institute for … 68 (2022) 4, pp. 2987-3007
Persistent link: https://www.econbiz.de/10013368358
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How altruistic alternatives reverse the compromise effect
Griesoph, Amelie; Schreiner, Thomas F.; Melnyk, Valentyna; … - In: Marketing Letters 36 (2024) 3, pp. 465-479
contexts. This paper particularly examines the influence of altruistic product attributes on the compromise effect. Through …-offs involving altruistic attributes and that altruistic attributes change the compromise effect substantially. While the well …-established compromise effect, predicting a preference for middle options (compromises) over extreme options, holds for trade-offs between …
Persistent link: https://www.econbiz.de/10015482652
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Forty years of context effect research in marketing: a bibliometric analysis
Adler, Susanne Jana; Schöniger, Martina Katharina; … - In: Journal of Business Economics 94 (2023) 3, pp. 437-466
Research on context effects shows that the composition of choice sets and choice framing strongly influences consumer decision-making. Researchers have identified various context effect types and provide insight into their antecedents, consequences, and mechanisms of action. However, the...
Persistent link: https://www.econbiz.de/10015327397
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What drives preference for the compromise option? : disentangling position-based versus attribute-based effects
Kim, Jungkeun; Spence, Mark T.; Oppewal, Harmen; Park, … - In: Psychology & marketing 39 (2022) 11, pp. 2153-2170
Persistent link: https://www.econbiz.de/10013465152
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