is paramount. Still, their relationships in enhancing the customers obsessive passion (OP) and compulsive buying behavior … unexplored and hidden but important aspects such as feelings, love and attachment which subsequently enhances the compulsive … buying behavior. The study will help practitioners and marketers in developing advertising and promotional strategies that …

This study aims to explore how hedonic value influences obsessive-compulsive buying behavior by examining the mediating … influence of hedonic market value on obsessive-compulsive buying by integrating brand attachment and customer-based brand value … relationship between hedonic value and compulsive buying. Six hypotheses were developed and tested using PLS-SEM within a sample of …

Purpose - The influence of website quality on online compulsive buying behavior (OCBB) in the context of online …

Compulsive buying is a relatively modern stereotypical disorder that interferes with our daily lives and causes serious … mental and financial problems. Most studies provided information on an impulsive characteristic that causes compulsive buying … and addiction, whereas a lack of studies was found on the controlling aspect of compulsive buying behavior. Using negative …

Purpose This paper investigates the determinants of compulsive buying behaviour (CBB) and ascertains the effect of CBB …

is paramount. Still, their relationships in enhancing the customers obsessive passion (OP) and compulsive buying behavior … unexplored and hidden but important aspects such as feelings, love and attachment which subsequently enhances the compulsive … buying behavior. The study will help practitioners and marketers in developing advertising and promotional strategies that …

metaverse may intensify predispositions towards impulsive and compulsive buying. Nevertheless, there is a dearth of empirical … impulsive buying and its impact on compulsive buying within the metaverse setting by identifying two influential factors (PCV …