The digital ecosystem continues to expand around the world and is revolutionising the way markets are researched. Indeed, consumer experiences are advertised and disseminated through so many channels and media that it has become a major challenge for researchers and marketing practitioners to...

School closures have a negative impact on children's educational outcomes. During the COVID-19 pandemic, Central Asia and the Caucasus introduced online classes and TV programs with a view to preventing learning loss. Based on a household survey in nine countries (Afghanistan, Azerbaijan,...

Parents can play a crucial role in children's learning, particularly when children are out of school or during times of school closures. In this study, we evaluate the impacts of two distance educational interventions, which directly involved parents and were delivered via basic mobile phones,...

To reduce cheating in written tests and exams, assessors often randomly vary the order of questions across students. However, little is known about the potential unintended side effects of question order. This paper examines whether randomizing students to start with an easier or harder question...

Artificial intelligence (AI) is becoming increasingly powerful, enabling users to perform tasks more efficiently and effectively. However, not all users are equally able to take advantage of its capabilities. We draw on previous literature that has introduced the concept of “substantive use”...

This research examined the impacts of peer perseverance on learning outcomes and investigated how this influence varies with the partners' skill levels, either higher or similar to the subjects, across two experiments resembling online learning platforms. Study 1 recruited active English...