In this chapter, we investigate marketing communication's role in the taken-for-granted political and ethical practices of envisioning others (Heywood amp; Sandywell, 1999, p. x). Ethically motivated criticisms of marketing communications are often simplistically understood as generalized...

Ein wichtiges Hilfsmittel, Ineffizienzen und Einsparpotentiale im Umgang mit Ressourcen aufzuzeigen, ist das so genannte Sankey-Diagramm. Es wurde vor über 100 Jahren von dem irischen Ingenieur Captain Riall Sankey erstmals für die Analyse der thermischen Effizienz von Dampfmaschinen verwendet...

Wikis are designed to support collaborative editing, without focusing on individual contribution, such that it is not straightforward to determine who contributed to a specific page. However, as wikis are increasingly adopted in settings such as business, government, and education, where editors...

Introduction -- The Visual Touch Regime: 3D Image-guided Robotic Surgery and 4D & "5D" Scientific Illustration at Work -- New Technologies in British Pharmacy Practice -- Patients' Perceptions of a Home Telecare System -- A Framework for Future Studies of Personalised Medicine: Affordance,...