Cloud computing is a paradigm for using IT services with characteristics such as flexible and scalable service usage, on-demand availability, and pay-as-you-go billing. Respective services are called cloud services and their nature usually motivates a differentiation in three layers:...

What happens in the cloud? Copyright owners are concerned. Users of cloud services upload, share and download copies of software and other files without their permission and access copyrighted works beyond or in violation of access limitations. Providers of cloud services are deploying novel...

Client Loyalty is an important strategic objective of managers, both in the Business-to-Consumer (B2C) and Business-to-Business (B2B) environment, including IT Services industry. It has significant impact on a firms’ revenue and is considered as an important source of competitive advantage....

Small firms face distinct problems and opportunities when procuring IT resources. Whereas previous work focused at the level of firm or buyer-supplier dyad, we address portfolios of buyer-supplier relationships at an online marketplace for IT services. Using the portfolio approach, we develop a...

The study investigates the effects of direct and mass marketing communications on the adoption timing of a new e-service among existing customers. The mass marketing communications concern both specific new service advertising and brand advertising from both the focal supplier and competitors....

Some countries and regions have been more successful than others in developing information technology-business process outsourcing (IT-BPO) services industries. India and the Philippines in particular have offered educated human resources at low cost, attractive fiscal incentives, and industrial...

Cloud-Computing services are changing the risk situation of IT-outsourcing and represent a challenge for the insurance industry. The most important problem to guarantee insurability of these emerging risks is that they are not stochastically independent. On the one hand, the interdependent...