Search Results - subject:"Computer games"

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The AI-Driven transformative potential of the game industry for economy and society

Qin, Tee Yi; Nor Hazana Abdullah; Emran, Natrah Mohd - In: Foresight and STI governance : journal of the National … 18 (2024) 2, pp. 21-30

Persistent link: https://www.econbiz.de/10015413847

New Mediums, Better Messages?: How Innovations in Translation, Engagement, and Advocacy are Changing International Development

Lewis, David (contributor); Rodgers, Dennis (contributor); … - 2022

music, theatre, fiction, photography, festivals, computer games, the arts, blogging, and other media. It explores three …

Persistent link: https://www.econbiz.de/10014458240

Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames

Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh K. - In: Psychology & marketing 39 (2022) 12, pp. 2328-2348

Persistent link: https://www.econbiz.de/10013465194

What we know and do not know about video games as marketers : a review and synthesis of the literature

Akpınar, Ayhan; Tiltay, Muhammet Ali - In: International journal of electronic marketing and … 15 (2024) 6, pp. 733-766

Persistent link: https://www.econbiz.de/10015357853

The impact of advertisements placement in the computer game on the effectiveness of social campaign messages

Borawska, Anna; Biercewicz, Konrad; Borawski, Mariusz; … - In: European research studies 24 (2021) 2B, pp. 515-537

Persistent link: https://www.econbiz.de/10012664238

Knowledge Management, Trust and Communication in the Era of Social Media

Paliszkiewicz, Joanna (contributor) - 2020

The article entitled "Selected Aspects of Evaluating Knowledge Management Quality in Contemporary Enterprises" broadens the understanding of knowledge management and estimates select aspects of knowledge management quality evaluations in modern enterprises from theoretical and practical...

Persistent link: https://www.econbiz.de/10014323778