Search Results - subject:"Computer-mediated environment"

Social interactions in the metaverse : framework, initial evidence, and research roadmap

Hennig-Thurau, Thorsten; Aliman, Dorothea N.; Herting, … - In: Journal of the Academy of Marketing Science 51 (2023) 4, pp. 889-913

Persistent link: https://www.econbiz.de/10014326665

Social interactions in the metaverse: Framework, initial evidence, and research roadmap

Hennig-Thurau, Thorsten; Aliman, Dorothea N.; Herting, … - In: Journal of the Academy of Marketing Science 51 (2022) 4, pp. 889-913

Real-time multisensory social interactions (RMSIs) between people are at the center of the metaverse, a new computer-mediated … environment consisting of virtual "worlds" in which people act and communicate with each other in real-time via avatars. This …

Persistent link: https://www.econbiz.de/10015210328

Salesperson communication effectiveness in a digital sales interaction

Bharadwahj, Neeraj; Shipley, Garrett M. - In: Industrial marketing management : the international … 90 (2020), pp. 106-112

Persistent link: https://www.econbiz.de/10012321918

Marketing communication in hypermedia computer-mediated environments vs the paradigm of a network society

Wiktor, Jan W. - In: International journal of business and globalisation : IJBG 17 (2016) 3, pp. 287-298

Persistent link: https://www.econbiz.de/10011687273