Grebitus, Carola; Bruhn, Maike - Center for Agricultural and Rural Development (CARD), … - 2006
origin of pork, in 2004 we conducted a consumer survey of private households. The qualitative approach of concept mapping was … survey of private households. The
qualitative approach of concept mapping was used to uncover the cognitive structures … consumers’
decisions about the purchase of pork.
Keywords: cognitive structures, concept mapping, food quality, network …