Schneckenleitner, Peter (ed.); Reitberger, Wolfgang (ed.); … - Academic Conference TIBCOM <10., 2024, Online> - 2025
The Power of Femvertising: Boosting Customers' Willingness to Pay -- Future Skills and Requirements for the Next Generation of Marketing Communication Experts -- A More Effective Kind of Influencer? The Podcaster-Listener Relationship and the Perceived Proximity of Hosts -- Influence of social...