Traditional approaches based on intuitive decisions of executivies, teams, or individuals often prove inadequate in managing complex technology development processes. Theoretical models proposed for successful technology development processes emphasize the necessity of standardized processes....

Ethnocentrism refers to consumers’ tendencies to favor products and services that are produced in their own country over those produced in foreign countries. The consumers’ ethnocentric tendencies scale (CETSCALE) was developed to assess consumers’ buying behavior towards foreign-made...

Literature on marketing has been extensive, with attention given mostly to measuring performance. This article extends the body of knowledge by focusing on the evolution of marketing measurement and the emerging trends. The novelty lies in the involvement of developing-country SMEs, with the...

Frugality is an important psychological trait that is currently of interest as a research construct in a range of fields, from consumer behavior to financial literacy and financial well-being. Increasingly, the concept of frugality is also being linked to environmental responsibility and...

Supply chain strategy is the determinant of supply chain management (SCM) and product flow efficiency in the market. Lean supply chain strategy (LSCS), which is based on lean practices in production and supply chain, is a strategy that aims to prevent waste and increase efficiency. Although some...