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  • Search: subject:"Conjoint Measurement"
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Year of publication
Subject
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Conjoint analysis 1,805 Conjoint-Analyse 1,805 Consumer behaviour 670 Konsumentenverhalten 670 Theorie 599 Theory 599 Marktforschung 388 Market research 381 Deutschland 259 Conjoint Measurement 249 Germany 248 Willingness to pay 241 Zahlungsbereitschaftsanalyse 241 Experiment 218 Präferenztheorie 195 Theory of preferences 195 conjoint analysis 173 Diskrete Entscheidung 89 Discrete choice 86 Entscheidung 82 Decision 81 Preismanagement 75 Pricing strategy 75 Produktgestaltung 74 USA 70 United States 70 Product design 67 Beziehungsmarketing 66 Relationship marketing 66 Bayes-Statistik 58 Bayesian inference 58 Estimation 58 Schätzung 58 Messung 54 Marktsegmentierung 53 Market segmentation 52 Innovation 50 Markenimage 48 Measurement 48 Brand image 47
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Online availability
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Undetermined 454 Free 364 CC license 25
Type of publication
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Article 1,246 Book / Working Paper 704 Other 1
Type of publication (narrower categories)
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Article in journal 935 Aufsatz in Zeitschrift 935 Aufsatz im Buch 231 Book section 231 Hochschulschrift 203 Graue Literatur 170 Non-commercial literature 170 Thesis 164 Arbeitspapier 142 Working Paper 142 Dissertation u.a. Prüfungsschriften 49 Bibliografie enthalten 25 Bibliography included 25 Aufsatzsammlung 19 Case study 15 Collection of articles of several authors 15 Fallstudie 15 Sammelwerk 15 Conference paper 13 Konferenzbeitrag 13 Collection of articles written by one author 9 Sammlung 9 Festschrift 6 Konferenzschrift 4 Conference proceedings 3 Lehrbuch 3 Reprint 3 Systematic review 2 Textbook 2 Übersichtsarbeit 2 Accompanied by computer file 1 Amtsdruckschrift 1 Elektronischer Datenträger als Beilage 1 Fallstudiensammlung 1 Government document 1 Handbook 1 Handbuch 1 Mikroform 1 Rezension 1 Universitätsschrift 1
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Language
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English 1,408 German 514 Undetermined 26 French 5 Dutch 1
Author
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Huber, Frank 39 Herrmann, Andreas 28 Sattler, Henrik 28 Baier, Daniel 25 Gustafsson, Anders 24 Goos, Peter 22 Rao, Vithala R. 21 Teichert, Thorsten 21 Allenby, Greg M. 18 Eggers, Felix 18 Green, Paul E. 18 Steiner, Winfried J. 16 Vandebroek, Martina 15 Bauer, Hans H. 14 Brusch, Michael 13 Helm, Roland 13 Wedel, Michel 13 Lusk, Jayson L. 12 DeSarbo, Wayne S. 11 Hundsdoerfer, Jochen 11 Louviere, Jordan J. 11 Otter, Thomas 11 Shepherd, Dean A. 11 Skiera, Bernd 11 Steiner, Michael 11 Toubia, Olivier 11 Gaul, Wolfgang 10 Kessels, Roselinde 10 Srinivasan, V. 10 Tscheulin, Dieter K. 10 Vandebroek, Martina L. 10 Bouyssou, Denis 9 Hauser, John R. 9 Meißner, Martin 9 Moskowitz, Howard R. 9 Voeth, Markus 9 Backhaus, Klaus 8 Blaufus, Kay 8 Dellaert, Benedict G. C. 8 Gensler, Sonja 8
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Institution
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Verlag Dr. Kovač 8 Springer Fachmedien Wiesbaden 4 Arbeitskreis Quantitative Steuerlehre 2 Edward Elgar Publishing 2 Friedrich-Schiller-Universität Jena 2 Technische Universität Clausthal 2 AMACOM 1 Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar 1 Brandenburgische Technische Universität Cottbus 1 Center of Market Oriented Product and Production Management 1 Deutscher Universitäts-Verlag GmbH 1 Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen 1 Dike Verlag 1 Dr. Rainer Hampp <Firma> 1 Erasmus Research Institute of Management 1 Forschungs-Forum 1 HAL 1 Handelshögskolan <Göteborg> 1 Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen> 1 International Growth Centre <London> 1 Johannes Gutenberg-Universität Mainz 1 National Bureau of Economic Research 1 Nomos Verlagsgesellschaft 1 SPSS, Inc. <Chicago, Ill.> 1 Shaker Verlag 1 Technische Universität Braunschweig 1 USA / Agency for International Development 1 University of Adelaide / School of Economics 1 University of Glasgow / Department of Economics 1 Universität Hohenheim / Institut für Agrar- und Sozialökonomie in den Tropen und Subtropen 1 Universität Rostock 1 Universität Trier / Lehrstuhl für Marketing und Innovation 1 Universitätsverlag Ilmenau 1 Westfälische Wilhelms-Universität Münster 1 Zentrum für Europäische Wirtschaftsforschung <Mannheim> 1
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Published in...
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Conjoint measurement : methods and applications 54 SpringerLink / Bücher 27 Journal of business economics : JBE 25 Journal of marketing research : JMR 22 Conjoint measurement : methods and applications ; with 91 tables 21 Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele 19 Marketing science 19 Fundamentals of marketing research ; Vol. 6 17 American journal of agricultural economics 16 European journal of operational research : EJOR 15 Journal of business research : JBR 15 Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF 15 Europäische Hochschulschriften / 5 14 Management science : journal of the Institute for Operations Research and the Management Sciences 14 Gabler Edition Wissenschaft 13 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 12 Marketing : ZFP ; journal of research and management 11 Springer eBook Collection / Business and Economics 11 Agricultural and resource economics review : ARER 10 Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics 10 International journal of consumer studies 10 International journal of hospitality management 10 Technological forecasting & social change : an international journal 10 Jahrbuch der Absatz- und Verbrauchsforschung 9 Journal of agricultural and applied economics 9 Journal of food products marketing 9 KBI 9 Marketing letters : a journal of research in marketing 9 Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis 9 Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik 8 Die Betriebswirtschaft : DBW 8 International journal of contemporary hospitality management 8 Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 8 Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung 8 Arbeitspapier / Institut für Marketing, Universität Mannheim 7 Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB) 7 Energy economics 7 International journal of market research : JMRS ; the journal of the Market Research Society 7 Journal of international food & agribusiness marketing : JIFAM 7 Psychometrika 7
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Source
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ECONIS (ZBW) 1,837 USB Cologne (EcoSocSci) 93 RePEc 11 USB Cologne (business full texts) 8 BASE 2
Showing 1 - 10 of 1,951
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Open Insurance in der deutschsprachigen Assekuranz : Chancen, Risiken und Entwicklungspotenziale
Florin, Gian; Eling, Martin - 2026
The present study examines the influence of major and mega events on the holiday travel planning of the German resident population in 2024. The focus lies on sports and music events, which took place in large numbers in 2024 and represent an important part of the leisure time behaviour for many...
Persistent link: https://www.econbiz.de/10015611890
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Sustainability through additive manufacturing operations : a comparative industrial analysis with a life cycle assessment case study of Türkiye
Karadayi-Usta, Saliha - In: Logistics 10 (2026) 1, pp. 1-21
Background: Additive manufacturing (AM), commonly known as 3D printing, is transforming global production systems with sustainability at its core. The global AM market growth underscores the urgency of evaluating its environmental implications. Methods: This study aims to (1) identify Life Cycle...
Persistent link: https://www.econbiz.de/10015611800
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Entry barriers in public procurement : evidence from conjoint survey experiment
Hyytinen, Ari; Jääskeläinen, Jan; Sieppi, Antti; … - 2026
Limited competition in public procurement remains a persistent concern, yet the reasons for low participation are not well understood. We conduct a conjoint survey experiment that targets both potential and actual bidders in Finland. We present real firms with hypothetical tender scenarios,...
Persistent link: https://www.econbiz.de/10015625454
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How does performance feedback shape public managers' inclination to involve frontline professionals? : evidence from a conjoint experiment
Østergaard-Nielsen, Mathias Rask - In: International public management journal 28 (2025) 2, pp. 297-313
Persistent link: https://www.econbiz.de/10015534355
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How the design of product-service systems affects consumer adoption
Arani, Hamed Vafa; Vries, Harwin de; Koster, René de - In: International journal of production research 63 (2025) 21, pp. 7961-7979
Persistent link: https://www.econbiz.de/10015549067
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Public preferences for local carbon capture and utilization implementation : a French-German comparison
Schomakers, Eva-Maria; Engelmann, Linda; Ziefle, … - In: Energy policy : the international journal of the … 206 (2025), pp. 1-10
Persistent link: https://www.econbiz.de/10015552132
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What drives refugees' return after conflict?
Adema, Joop; Chargaziia, Lasha; Giesing, Yvonne; … - 2025
Refugees' decisions to return after conflict carry significant political and economic implications for the origin and host countries. We examine how conflict resolution, security, economic conditions, and corruption influence return decisions. To estimate the causal effect of post-war...
Persistent link: https://www.econbiz.de/10015456212
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Parents' perceptions of occupational fit
Brenøe, Anne Ardila; Rutnam, Daphne - 2025
Persistent link: https://www.econbiz.de/10015457411
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Roles of market characteristics and experience in ventures' international growth mode choice : a conjoint experiment
Ego, Philipp; Pidun, Ulrich - In: Management international review : MIR ; journal of … 65 (2025) 2, pp. 329-357
Persistent link: https://www.econbiz.de/10015458194
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The influence of a hypothetical eco-score on purchase decisions : empirical evidence on consumer preferences and consumer segments for mobile phones
Jacobs, Kathleen; Bergener, Jens; Gossen, Maike - In: Cleaner and responsible consumption 18 (2025), pp. 1-15
Multi-level eco-labels, such as an eco-score, combine various environmental product attributes into one overarching label and have the potential to effectively promote sustainable consumption and business practices. This study uses an adaptive choice-based conjoint analysis based on an online...
Persistent link: https://www.econbiz.de/10015458957
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