We examine Swiss retail investors' willingness to pay (WTP) for sustainable finance products and the influence of bank advisor certification. In a hypothetical choice experiment with a randomized controlled trial (RCT), we assigned participants to either a priming treatment with a bank advisor...

Several attributes can be used to differentiate wine products to meet consumer interest and thus increase producer visibility, attractiveness and revenues. Perception of the same attribute may depend on various factors that characterise the subjects, such as individual, behavioural and...

Objective: The objective of the article is to explore the investment decision criteria of venture capitalists (VCs) in the cellular agriculture industry, focusing particularly on the initial screening phase. It seeks to understand the relative importance of various criteria that VCs consider...