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  • Search: subject:"Construal fit"
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Year of publication
Subject
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Consumer behaviour 4 Konsumentenverhalten 4 construal fit 4 Brand image 2 Construal fit 2 Markenimage 2 Organizational brand communication 2 distance to headquarters 2 internal marketing 2 multiple methods research 2 Behavioral economics 1 Beschwerdemanagement 1 Brand management 1 Complaint management 1 Construal level 1 Consumer engagement 1 Deal time 1 Dienstleistungsqualität 1 Ethics 1 Ethik 1 Experiment 1 Garantie 1 HR marketing 1 Internet marketing 1 Lead time 1 Markenführung 1 Online consumer reviews 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 Personalmarketing 1 Product image zooming 1 Service quality 1 Social Web 1 Social web 1 Temporal distance 1 Theorie 1 Theory 1 Time 1 Time scarcity deal 1
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Online availability
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Free 2 Undetermined 2 CC license 1
Type of publication
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Article 6
Type of publication (narrower categories)
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Article in journal 5 Aufsatz in Zeitschrift 5 Article 1
Language
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English 6
Author
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He, Yanqun 2 Henkel, Sven 2 Herhausen, Dennis 2 Jin, Liyin 2 Kipfelsberger, Petra 2 Diekmann, Kristina A. 1 Ho, Candy K. Y. 1 Hu, Bingyan 1 Ke, Weiling 1 Kuan, Kevin 1 Liang, Shuyu 1 Tenbrunsel, Ann E. 1 Vadera, Abhijeet K. 1
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Published in...
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BRQ Business Research Quarterly 1 Business research quarterly : BRQ 1 Information & management : the international journal of information systems applications 1 Journal of retailing 1 Journal of service research : JSR 1 Organization science 1
Source
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ECONIS (ZBW) 5 EconStor 1
Showing 1 - 6 of 6
Cover Image
Bridging the chasm between intentions and behaviors : developing and testing a construal level theory of internal whistle-blowing
Vadera, Abhijeet K.; Tenbrunsel, Ann E.; Diekmann, … - In: Organization science 36 (2025) 1, pp. 261-287
Persistent link: https://www.econbiz.de/10015195708
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Effects of temporal features and product image zooming in online time scarcity deals : a construal fit account
Ho, Candy K. Y.; Kuan, Kevin; Liang, Shuyu; Ke, Weiling - In: Information & management : the international journal of … 61 (2024) 7, pp. 1-15
Persistent link: https://www.econbiz.de/10015081358
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One size does not fit all: How construal fit determines the effectiveness of organizational brand communication
Herhausen, Dennis; Henkel, Sven; Kipfelsberger, Petra - In: BRQ Business Research Quarterly 23 (2020) 4, pp. 305-318
communication. Drawing from construal level theory, this research investigates whether the degree of construal fit, defined as the … more effective to target employees with low (high) social distance to headquarters. These findings suggest that construal … fit qualifies the effectiveness of organizational communication. …
Persistent link: https://www.econbiz.de/10013327704
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Cover Image
One size does not fit all : how construal fit determines the effectiveness of organizational brand communication
Herhausen, Dennis; Henkel, Sven; Kipfelsberger, Petra - In: Business research quarterly : BRQ 23 (2020) 4, pp. 305-318
communication. Drawing from construal level theory, this research investigates whether the degree of construal fit, defined as the … more effective to target employees with low (high) social distance to headquarters. These findings suggest that construal … fit qualifies the effectiveness of organizational communication. …
Persistent link: https://www.econbiz.de/10012313118
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The recent versus the out-dated : an experimental examination of the time-variant effects of online consumer reviews
Jin, Liyin; Hu, Bingyan; He, Yanqun - In: Journal of retailing 90 (2014) 4, pp. 552-566
Persistent link: https://www.econbiz.de/10010473265
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Designing service guarantees with construal fit : effects of temporal distance on consumer responses to service guarantees
Jin, Liyin; He, Yanqun - In: Journal of service research : JSR 16 (2013) 2, pp. 202-215
Persistent link: https://www.econbiz.de/10009774874
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