Herhausen, Dennis; Henkel, Sven; Kipfelsberger, Petra - In: BRQ Business Research Quarterly 23 (2020) 4, pp. 305-318
communication. Drawing from construal level theory, this research investigates whether the degree of construal fit, defined as the … more effective to target employees with low (high) social distance to headquarters. These findings suggest that construal … fit qualifies the effectiveness of organizational communication. …