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Search: subject:"Construal level theory"
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Consumer behaviour
127
Konsumentenverhalten
127
Construal level theory
122
construal level theory
69
Advertising effects
36
Experiment
36
Werbewirkung
36
Personality psychology
27
Persönlichkeitspsychologie
27
Theorie
27
Theory
27
psychological distance
24
Psychological distance
23
Advertising
22
Werbung
22
Decision
17
Entscheidung
17
Brand management
16
Markenführung
16
Psychologie
15
Psychology
15
Cognition
14
Construal Level Theory
14
Kognition
14
Brand image
13
Markenimage
13
construal-level theory
13
Online retailing
12
Online-Handel
12
Brand
11
Construal-level theory
11
Markenartikel
11
temporal distance
11
Corporate social responsibility
10
Emotion
10
Beziehungsmarketing
9
Corporate Social Responsibility
9
Relationship marketing
9
Social relations
9
Soziale Beziehungen
9
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Undetermined
182
Free
34
CC license
4
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Article
228
Book / Working Paper
10
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Article in journal
200
Aufsatz in Zeitschrift
200
research-article
10
Graue Literatur
4
Hochschulschrift
4
Non-commercial literature
4
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3
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2
Article
2
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1
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1
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1
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English
220
Undetermined
16
German
2
Author
All
Kim, Dong Hoo
8
Kirshner, Samuel N.
4
Malik, Tariq H.
4
Sung, Yoon Hi
4
Bauer, Brittney C.
3
Didi Alaoui, Mohamed
3
Kato, Takumi
3
Lee, So Young
3
Sung, Yongjun
3
Trope, Yaacov
3
Adam, Martin
2
Audrezet, Alice
2
Bae, Mikyeung
2
Bartsch, Sebastian Clemens
2
Bellman, Steven
2
Benlian, Alexander
2
Berson, Yair
2
Brengman, Malaika
2
Caffier de Kerviler, Gwarlann
2
Chand, Masud
2
Chen, Ming-Yi
2
Choi, Dongwon
2
Choi, Miju
2
Choi, Youngjoon
2
Chou, Hsuan-Yi
2
Chung, Namho
2
Cohen, Justin
2
Endo, Yuko
2
Eyal, Tal
2
Feldhaus, Christoph
2
Filieri, Raffaele
2
Freling, Traci H.
2
Fujiwara, Sayu
2
Gau, Roland
2
Ghorbani, Majid
2
Green, Teegan
2
Hartley, Nicole
2
Heckenhahn, Jonas
2
Henard, David H.
2
Isaak, Karina
2
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Institution
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Springer Fachmedien Wiesbaden
2
Université Paris-Dauphine (Paris IX)
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
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Journal of business research : JBR
19
Tourism management : research, policies, practice
9
International journal of contemporary hospitality management
6
Journal of travel and tourism marketing
6
International journal of advertising : the review of marketing communications
5
International journal of hospitality management
5
Journal of behavioral decision making
5
Journal of business ethics : JOBE
5
Journal of retailing and consumer services
5
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
5
Psychology & marketing
5
Journal of retailing
4
Organization science
4
Digital economy and sustainable development
3
European Journal of Marketing
3
European journal of marketing
3
Information systems research : ISR
3
Journal of Business Ethics
3
Journal of consumer marketing
3
Journal of marketing communications
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Judgment and Decision Making
3
Behavioral research in accounting
2
Economics Papers from University Paris Dauphine
2
European journal of marketing : EJM
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
Journal of air transport management
2
Journal of business venturing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service research : JSR
2
Marketing Letters
2
Organizational Behavior and Human Decision Processes
2
Research
2
Service business
2
The accounting review : a publication of the American Accounting Association
2
The journal of product & brand management
2
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ECONIS (ZBW)
208
RePEc
17
Other ZBW resources
10
EconStor
3
Showing
41
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238
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41
Seize the time! : how perceived busyness influences tourists' preferences for destination advertising messages
Yang, Chen
;
Hu, Jing
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 588-605
Persistent link: https://www.econbiz.de/10014582359
Saved in:
42
Clean technology and food waste reduction in on-site foodservice management companies
Legendre, Tiffany S.
;
Lee, Rachel Hyunkyung
;
Ding, Anni
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 684-697
Persistent link: https://www.econbiz.de/10014633680
Saved in:
43
Who should the spotlight be on? : the interactive effects of celebrity endorser type and destination personality
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
; …
- In:
Tourism management : research, policies, practice
105
(
2024
),
pp. 1-23
Persistent link: https://www.econbiz.de/10015072999
Saved in:
44
Effect of online review comment recency on information processing : interaction between overall and recently posted individual ratings
Shin, Seunghun
;
Xiang, Zheng
- In:
Journal of hospitality marketing & management
33
(
2024
)
5
,
pp. 602-625
Persistent link: https://www.econbiz.de/10014564202
Saved in:
45
Step back in time! : a construal level perspective on advertisements using brand longevity cues
Didi Alaoui, Mohamed
;
Pecot, Fabien
;
Merchant, Altaf
; …
- In:
Marketing letters : a journal of research in marketing
35
(
2024
)
3
,
pp. 503-518
Persistent link: https://www.econbiz.de/10015125495
Saved in:
46
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
47
Digital entrepreneurship and growth-oriented performance : commercialisation narrative of SMEs in the ICT sector in China
Malik, Tariq H.
- In:
Journal of Chinese economic and business studies
22
(
2024
)
3
,
pp. 275-302
Persistent link: https://www.econbiz.de/10015049673
Saved in:
48
Show me the money! : supply and demand misalignment for tangible rewards in business
Stubbs, Kyle M.
;
Bentley, Jeremiah W.
- In:
Accounting perspectives : a journal of The Canadian …
23
(
2024
)
3
,
pp. 447-465
Persistent link: https://www.econbiz.de/10015098515
Saved in:
49
Communicating about sustainability in fashion : a
construal
level
theory
approach
Lee, Zoe
;
Gordon-Wilson, Sianne
;
Davies, Iain
;
Pring, Cara
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 313-341
Persistent link: https://www.econbiz.de/10014466304
Saved in:
50
How best to advertise low-fit brand extensions : a
construal
level
theory
perspective
Saeed, Muhammad Rashid
;
Lee, Richard
;
Lockshin, Lawrence S.
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
Saved in:
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