In the contemporary era of digital transformation, organizations are increasingly aligning their operations with sustainability objectives, particularly within the framework of circular economy (CE) principles in production and consumption systems. While the concept of circularity has been...

Social media plays a critical role in influencing Bitcoin adoption trends from 2015 to 2023, acting as both an enabler and a disruptor. While platforms have enhanced public awareness of cryptocurrency, they have also fuelled challenges such as misinformation and impulsive behavior, often...

Fish consumers are often challenged by tradeoffs between nutritional benefits and contaminant risks, which increase due to environmental pollution. Health campaigns and labeling initiatives can guide decision-making by providing information both on contaminant risk and nutritional value of a...

Virtual influencers have become a growing phenomenon in the digital marketing landscape. They can exist in any form-robots, animals, cartoon figures, human avatars or even aliens -and are tailored with specific personalities that emulate human traits, behaviors and interactions. This research...