In times of uncertainty, the study of consumer animosity and how it affects anti-consumption behavior becomes more …

Consumer animosity represents discomfort towards foreign goods, services and brands originating in countries with which … military value; for this reason, consumer animosity studies are mostly conducted in these countries. This study seeks to … contribute to the scarce literature on consumer animosity in Latin America, through a current conflict between two South American …

Consumer animosity represents discomfort towards foreign goods, services and brands originating in countries with which … military value; for this reason, consumer animosity studies are mostly conducted in these countries. This study seeks to … contribute to the scarce literature on consumer animosity in Latin America, through a current conflict between two South American …