Vu Hung Dang; Thang Vinh Doan - In: Cogent business & management 11 (2024) 1, pp. 1-14
homogeneity in preference for fruit size. Consumer animosity towards a specific country plays a crucial role in shaping choice … consumer preferences for food products. However, there is a scarcity of studies investigating the moderating effect of consumer … animosity on the connection between COO attributes and consumer preferences. This study represented an initial attempt to …