Torelli, Carlos J.; Rodas, Maria A. - 2024
Frameworks IN Business -- Chapter 6: Culture AND Consumer Behavior -- Part III: Brand Audit And Cultural Equity -- Chapter 7 …-Champaign, USA. Her research interests focus on branding and cross-cultural and multicultural consumer behavior. Specifically, her … globalized economy. His research specialties include global branding, the social psychology of power, cross-cultural consumer …