Product placement has become an integral part of contemporary marketing communication, aiming to influence consumer attitudes and purchasing behaviour through subtle brand exposure in audiovisual media. Despite its growing prevalence, the effectiveness of product placement in shaping purchase...

Despite the increasing demand for electric vehicles (EVs) and the associated charging stations, the variances in EV charging station models and diversity of energy costs have not been effectively studied to date. Therefore, this study examines the financial viability of EV charging stations in...

In 2023, the transportation sector in Europe contributed 25% of CO2 emissions, with almost no reduction since 2010. Despite government policies promoting decarbonization, public adoption of electric vehicles (EVs) remains limited. This study, involving 5,500 German participants from a...

This paper examines the determinants of electric vehicle (EV) purchase willingness in Jeju Island, a leading carbon-free island in the Republic of Korea, focussing on green attitude. Green attitude is measured by personal efforts to reduce carbon emissions, such as participation in environmental...

The research involved developing and implementing a big data-driven demand forecasting and dynamic pricing system for retail businesses in Ukraine. The methodology covered gathering a massive database from online trading platforms, transactional information from points of sale, and loyalty...