//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer behaviour"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
77,149
Konsumentenverhalten
76,937
Theorie
8,770
Theory
8,752
Beziehungsmarketing
8,506
Relationship marketing
8,505
Markenführung
7,130
Brand management
7,129
Markenimage
6,339
Online retailing
5,252
Online-Handel
5,251
Customer satisfaction
5,216
Kundenzufriedenheit
5,212
USA
4,514
Social Web
4,398
Social web
4,398
United States
4,396
Online-Marketing
4,198
Internet marketing
4,179
Service quality
4,138
Dienstleistungsqualität
4,137
Brand
4,121
Markenartikel
4,109
Einzelhandel
3,995
Retail trade
3,929
Deutschland
3,759
Germany
3,595
Verbraucherverhalten
3,543
Werbewirkung
3,444
Advertising effects
3,422
Electronic Commerce
3,417
E-commerce
3,309
Experiment
3,221
Emotion
3,031
Werbung
2,802
Private consumption
2,775
Privater Konsum
2,775
Advertising
2,762
Preismanagement
2,669
more ...
less ...
Online availability
All
Undetermined
3,325
Free
950
Type of publication
All
Article
5,475
Book / Working Paper
839
Journal
3
Type of publication (narrower categories)
All
Article in journal
5,219
Aufsatz in Zeitschrift
5,219
Aufsatz im Buch
236
Book section
236
Graue Literatur
104
Non-commercial literature
104
Hochschulschrift
87
Arbeitspapier
77
Working Paper
77
Thesis
66
Conference paper
49
Konferenzbeitrag
49
Reprint
36
Collection of articles of several authors
18
Sammelwerk
18
Case study
16
Fallstudie
16
Aufsatzsammlung
8
Collection of articles written by one author
7
Sammlung
7
Bibliografie enthalten
4
Bibliography included
4
Konferenzschrift
4
Lehrbuch
3
Festschrift
2
Glossar enthalten
2
Glossary included
2
Handbook
2
Handbuch
2
Market information
2
Marktinformation
2
Umfrage
2
Amtliche Publikation
1
Beispielsammlung
1
Conference proceedings
1
Elektronischer Datenträger
1
Fallstudiensammlung
1
Interview
1
Mikroform
1
Statistik
1
more ...
less ...
Language
All
English
6,142
German
169
Italian
3
French
2
Polish
2
Undetermined
1
Author
All
Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
25
Usman, Osly
19
Bang, Nguyen
18
Han, Heesup
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Sarkar, Juhi Gahlot
14
Burmann, Christoph
13
Ekinci, Yuksel
13
Huber, Frank
13
Sreejesh, S.
13
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Veloutsou, Cleopatra
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Pelsmacker, Patrick de
11
Shimul, Anwar Sadat
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Hollebeek, Linda D.
10
Jang, Soocheong
10
Johnson, Lester W.
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
Paul, Justin
10
Romaniuk, Jenni
10
Zúñiga, Miguel Ángel
10
Augusto, Mário Gomes
9
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
7
IGI Global
2
Books on Demand GmbH <Norderstedt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
354
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
209
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
70
Journal of international consumer marketing
68
International journal of hospitality management
61
The journal of consumer marketing
59
Marketing intelligence & planning
52
International marketing review
51
Journal of global marketing
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Journal of fashion marketing and management
45
Journal of strategic marketing
44
Journal of marketing
43
International journal of consumer studies
42
International Journal of Research in Business and Social Science : IJRBS
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
International journal of internet marketing and advertising : IJIMA
39
Journal of Islamic marketing
38
Journal of promotion management : innovations in planning and applied research
38
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of travel and tourism marketing
36
International journal of advertising : the review of marketing communications
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
Cogent business & management
32
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
more ...
less ...
Source
All
ECONIS (ZBW)
6,316
RePEc
1
Showing
1
-
10
of
6,317
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effects of brand equity on millennials' purchase decision for sports nutrition products in Ireland
Louvet, Denise
- In:
DBS business review
5
(
2023
),
pp. 5-50
Persistent link: https://www.econbiz.de/10014252361
Saved in:
2
Encouraging brand attachment on
consumer
behaviour
: Pet-friendly tourism segment
Alves, Helena Margarida
;
Sousa, Bruno
;
Carvalho, Aida
; …
- In:
Journal of Tourism, Heritage & Services Marketing : JTHSM
8
(
2022
)
2
,
pp. 16-24
Persistent link: https://www.econbiz.de/10013532283
Saved in:
3
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
4
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
5
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
6
The influence of greenwashing practices on brand attitude : a multidimensional consumer analysis in Germany
Bladt, Daniel
;
Capelleveen, Guido van
;
Yazan, Devrim Murat
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 597-625
Persistent link: https://www.econbiz.de/10014467303
Saved in:
7
The effects of green brand image on brand loyalty : the case of mainstream fast food brands
Watson, Anna
;
Perrigot, Rozenn
;
Dada, Olufunmilola
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 806-819
Persistent link: https://www.econbiz.de/10014467322
Saved in:
8
The role of health and safety protocols and brand awareness for the recovery of hotel activity following a health crisis
Polo-Peña, Ana Isabel
;
Andrews, Hazel
;
Torrico-Jódar, …
- In:
Journal of hospitality and tourism insights
7
(
2024
)
1
,
pp. 500-522
Persistent link: https://www.econbiz.de/10014467536
Saved in:
9
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
10
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->