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~isPartOf:"International journal of electronic commerce : IJEC"
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consumer preference heterogeneity
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International journal of electronic commerce : IJEC
Journal of business research : JBR
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Journal of retailing and consumer services
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Asia Pacific journal of marketing and logistics
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The international review of retail, distribution and consumer research
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Cogent business & management
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Marketing Letters
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Global business review
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of the Academy of Marketing Science
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Psychology & marketing
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Foundations and Trends(R) in Marketing
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International journal of Indian culture and business management
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International journal of advertising : the quarterly review of marketing communications
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International journal of consumer studies
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International journal of contemporary hospitality management
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International journal of electronic marketing and retailing : IJEMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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Journal of Consumer Policy
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Journal of behavioral decision making
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Market : review for marketing theory and practice
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The marketing review
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AMS review : official publication of the Academy of Marketing Science
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Agrekon : agricultural economics research, policy and practice in southern Africa
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Amfiteatru Economic Journal
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Amfiteatru economic : an economic and business research periodical
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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The effect of the dispersion of review ratings on evaluations of hedonic versus utilitarian products
Chu, Wujin
;
Roh, Minjung
;
Park, Kiwan
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 95-125
Persistent link: https://www.econbiz.de/10011433897
Saved in:
2
Helpfulness of online consumer reviews : readers' objectives and review cues
Baek, Hyunmi
;
Ahn, Joongho
;
Choi, Youngseok
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 99-126
Persistent link: https://www.econbiz.de/10009718633
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