Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer engagement behavior"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
5
Consumer engagement behavior
5
Internet marketing
5
Konsumentenverhalten
5
Online-Marketing
5
Social Web
5
Social web
5
Advertising effects
3
Werbewirkung
3
Film industry
2
Filmwirtschaft
2
Social media
2
Advertising
1
Beziehungsmarketing
1
Bollywood
1
Brand
1
Brand connectedness
1
Brand image
1
Brand management
1
China
1
Digital platform
1
Digitale Plattform
1
Film
1
Firm performance
1
Firm-generated content
1
Fuzzy-set qualitative comparative analysis
1
IMDb ratings
1
IMDb reviews
1
Interactive engagement
1
Markenartikel
1
Markenführung
1
Markenimage
1
Movie box office
1
Personal engagement
1
Product-type
1
Relationship marketing
1
Short-form video advertisements
1
Social media analytics
1
Social media marketing
1
Text analysis
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Bai, Lijuan
1
Deodhar, Swanand J.
1
Gupta, Manjul
1
Gupta, Samrat
1
Hao, Junying
1
Hu, Han-Fen
1
Li, Xiaofeng
1
Luo, Gongli
1
Ma, He
1
Mariani, Marcello M.
1
Nwankpa, Joseph K.
1
Oh, Chong
1
Roumani, Yaman
1
Tiwari, Amit Anand
1
Xiao, Lin
1
Yan, Xiangbin
1
Zhang, Yucheng
1
more ...
less ...
Published in...
All
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of brand connectedness on
consumer
engagement
behavior
in the social media brand community
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Journal of research in interactive marketing : …
19
(
2025
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10015324472
Saved in:
2
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
3
Exploring the factors influencing
consumer
engagement
behavior
regarding short-form video advertising : a big data perspective
Xiao, Lin
;
Li, Xiaofeng
;
Zhang, Yucheng
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014240307
Saved in:
4
Impact of firm-generated content on firm performance and consumer engagement : evidence from social media in China
Bai, Lijuan
;
Yan, Xiangbin
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10012295987
Saved in:
5
Beyond likes and tweets :
consumer
engagement
behavior
and movie box office in social media
Oh, Chong
;
Roumani, Yaman
;
Nwankpa, Joseph K.
;
Hu, Han-Fen
- In:
Information & management : the internat. journal of …
54
(
2017
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10011650415
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
