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Search: subject:"Consumer engagement behaviors"
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Consumer engagement behaviors
2
Attitude
1
Beziehungsmarketing
1
Confidence
1
Consumer behaviour
1
Data breach
1
E-commerce
1
Electronic Commerce
1
Error management
1
Konsumentenverhalten
1
Live-streaming e-commerce
1
Locality
1
Online retailing
1
Online-Handel
1
Relationship marketing
1
Social Web
1
Social web
1
Streamer characteristics
1
Trust in products
1
Trust in streamers
1
Vertrauen
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Eunike, Ixora Javanisa
1
Hua, Nan
1
Phuong, Do Thi Thanh
1
Riantama, Dalianus
1
Silalahi, Andri Dayarana K.
1
Tedjakusuma, Adi Prasetyo
1
Wei, Wei
1
Zhang, Lu
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Digital business
1
International journal of hospitality management
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ECONIS (ZBW)
2
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The trust-driven path to
consumer
engagement
behaviors
: exploring the role of streamer and platform characteristics in live-streaming E-commerce
Tedjakusuma, Adi Prasetyo
;
Silalahi, Andri Dayarana K.
; …
- In:
Digital business
5
(
2025
)
1
,
pp. 1-15
research explores how streamer and platform characteristics jointly influence trust and drive
consumer
engagement
behaviors
…
Persistent link: https://www.econbiz.de/10015410567
Saved in:
2
Impact of data breach locality and error management on attitude and engagement
Zhang, Lu
;
Wei, Wei
;
Hua, Nan
- In:
International journal of hospitality management
78
(
2019
),
pp. 159-168
Persistent link: https://www.econbiz.de/10012012729
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