Search Results - subject:"Consumer ethnocentrism"

Consumer Ethnocentrism and Purchase Intentions in Native Latin American Consumers

Aguilar-Rodríguez, Iliana E.; Arias-Bolzmann, Leopoldo G. - In: European research on management and business economics 31 (2025) 1, pp. 1-13

This study explores consumer ethnocentrism (CET), distinguishing between Hard Ethnocentrism (HET) and Soft …

Persistent link: https://www.econbiz.de/10015410563

Unraveling consumer behavior : exploring the influence of consumer ethnocentrism, domestic country bias, brand trust, and purchasing intentions

Kinawy, Ream Nabil - In: Strategic change 34 (2025) 2, pp. 137-150

Persistent link: https://www.econbiz.de/10015337611

Consumer ethnocentrism: bibliometric analysis and literature review through cognitive structure and mapping of research based on web of science (WoS) and scopus

Yonfá-Medranda, Marcela; Sabando-Vera, David; … - In: Cogent Business & Management 11 (2024) 1, pp. 1-31

Research on consumer ethnocentrism (CE) has increased worldwide in various academic disciplines and business sectors … India. The cognitive structure is made up of topics such as consumer ethnocentrism, country of origin, marketing strategies …

Persistent link: https://www.econbiz.de/10015456619

Consumer ethnocentrism: What we learned and what we need to know? – A systematic literature review

Baber, Ruturaj; Sankpal, Shilpa; Baber, Prerana; … - In: Cogent Business & Management 11 (2024) 1, pp. 1-26

This systematic literature review aims to synthesize the academic research on consumer ethnocentrism comprehensively …. The study systematically examines the development of consumer ethnocentrism research over time, including publication … review proposes a conceptual framework that integrates consumer ethnocentrism’s reported antecedents, mediators, and …

Persistent link: https://www.econbiz.de/10015456822

Why did I buy this? Examining the relationship between consumer ethnocentrism, celebrity endorsement and post-purchase regret

Dankwah, Justice Boateng; Kwakwa, Paul Adjei; Nnindini, … - In: Cogent Business & Management 11 (2024) 1, pp. 1-13

including consumer satisfaction, consumer repurchase decision and loyalty. This study examines how consumer ethnocentrism and … significant and a positive relationship between consumer ethnocentrism, celebrity endorsement and post-purchase regret. Also … promotion of consumer ethnocentrism. Also, the utilization of celebrities whose values align with product attributes is …

Persistent link: https://www.econbiz.de/10015457276

Local-global cobrand positioning and consumer evaluations in emerging markets

Osmanoglu, Onur; Ozsomer, Aysegul; Biliciler, Gunes - In: Journal of international marketing 32 (2024) 4, pp. 81-98

Persistent link: https://www.econbiz.de/10015165294

The impact of socio-psychological factors on consumer ethnocentrism and purchase intentions among South African consumers

Madinga, Nkosivile Welcome; Lazo, Simone; Schulz, Sebastian - In: Journal of African business 25 (2024) 4, pp. 831-855

Persistent link: https://www.econbiz.de/10015183430

The influence of societal nationalist sentiment on trade flows

Dow, Douglas; Cuypers, Ilya R. P. - In: Journal of International Business Policy : JIBP 7 (2024) 1, pp. 64-98

Persistent link: https://www.econbiz.de/10014512239

Some factors influence the willingness to buy Thai products : a case study in Vietnam

Viet Quoc Cao - In: Thailand and the world economy 42 (2024) 2, pp. 78-103

consumption behaviours. This research aims to empirically test the effect of consumer ethnocentrism, consumer cosmopolitanism … empirically confirmed the positive impacts of consumer affinity and the negative influence of consumer ethnocentrism on …

Persistent link: https://www.econbiz.de/10014549083

Consumer ethnocentrism : what we learned and what we need to know? : a systematic literature review

Baber, Ruturaj; Sankpal, Shilpa; Baber, Prerana; … - In: Cogent business & management 11 (2024) 1, pp. 1-26

Persistent link: https://www.econbiz.de/10014526978