Search Results - subject:"Consumer ethnocentrism"

Unraveling consumer behavior : exploring the influence of consumer ethnocentrism, domestic country bias, brand trust, and purchasing intentions

Kinawy, Ream Nabil - 2025

Persistent link: https://www.econbiz.de/10015337611

Consumer Ethnocentrism and Purchase Intentions in Native Latin American Consumers

Aguilar-Rodríguez, Iliana E.; Arias-Bolzmann, Leopoldo G. - In: European research on management and business economics 31 (2025) 1, pp. 1-13

This study explores consumer ethnocentrism (CET), distinguishing between Hard Ethnocentrism (HET) and Soft …

Persistent link: https://www.econbiz.de/10015410563

Local-global cobrand positioning and consumer evaluations in emerging markets

Osmanoglu, Onur; Ozsomer, Aysegul; Biliciler, Gunes - In: Journal of international marketing 32 (2024) 4, pp. 81-98

Persistent link: https://www.econbiz.de/10015165294

Some factors influence the willingness to buy Thai products : a case study in Vietnam

Viet Quoc Cao - In: Thailand and the world economy 42 (2024) 2, pp. 78-103

consumption behaviours. This research aims to empirically test the effect of consumer ethnocentrism, consumer cosmopolitanism … empirically confirmed the positive impacts of consumer affinity and the negative influence of consumer ethnocentrism on …

Persistent link: https://www.econbiz.de/10014549083

The influence of societal nationalist sentiment on trade flows

Dow, Douglas; Cuypers, Ilya R. P. - In: Journal of International Business Policy : JIBP 7 (2024) 1, pp. 64-98

Persistent link: https://www.econbiz.de/10014512239

Consumer ethnocentrism : what we learned and what we need to know? : a systematic literature review

Baber, Ruturaj; Sankpal, Shilpa; Baber, Prerana; … - In: Cogent business & management 11 (2024) 1, pp. 1-26

This systematic literature review aims to synthesize the academic research on consumer ethnocentrism comprehensively …. The study systematically examines the development of consumer ethnocentrism research over time, including publication … review proposes a conceptual framework that integrates consumer ethnocentrism’s reported antecedents, mediators, and …

Persistent link: https://www.econbiz.de/10014526978

The impact of socio-psychological factors on consumer ethnocentrism and purchase intentions among South African consumers

Madinga, Nkosivile Welcome; Lazo, Simone; Schulz, Sebastian - In: Journal of African business 25 (2024) 4, pp. 831-855

Persistent link: https://www.econbiz.de/10015183430

Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics

Ramadania, Ramadania; Suh, Jaebeom; Rosyadi, Rosyadi; … - In: Cogent Business & Management 10 (2023) 2, pp. 1-15

customers. The research emphasized on the relationship between consumer ethnocentrism, cultural sensitivity and brand … highlights consumer culture theory as the foundation for building a model of consumer ethnocentrism on the purchase intention of … results concluded that cultural sensitivity has a negative influence on consumer ethnocentrism and purchase intentions of …

Persistent link: https://www.econbiz.de/10014527624

A hybrid analysis of consumer preference for domestic products : combining PLS-SEM and ANN approaches

Mkedder, Nadjim; Bakır, Mahmut - In: Journal of global marketing 36 (2023) 5, pp. 372-395

Persistent link: https://www.econbiz.de/10014390336

Consumer ethnocentrism, cultural sensitivity, brand credibility on purchase intentions of domestic cosmetics

Ramadania, Ramadania; Suh, Jaebeom; Rosyadi, Rosyadi; … - In: Cogent business & management 10 (2023) 2, pp. 1-15

Persistent link: https://www.econbiz.de/10014503339