Purpose- the aim of study is to examine how interface design elements (usability, presentation, navigation) influence trust, behavioural intention, and adoption of Neobanks among younger users, using data from students at the University of Debrecen, Hungary.Research methodology- a modified...

As AI-powered personalized advertising becomes increasingly prevalent in the digital marketplace, understanding its influence on consumer purchase intention is essential. This study investigates the impact of perceived personalization on purchase intention, with a particular focus on the...

Given the increasing popularity of veganism in recent years, this article highlights the health, ethical and environmental considerations in changing dietary style and promoting sustainable food consumption, answering questions about the related motivations for vegan dietary adoption. The...

This study explores the prejudices of Swiss residents toward consumers of canned wine in the context of outdoor leisure activities. Despite the convenience and environmental benefits of canned wine, it faces resistance from wine consumers based on prejudices. We investigate whether holiday...

Given the increasing popularity of veganism in recent years, this article highlights the health, ethical and environmental considerations in changing dietary style and promoting sustainable food consumption, answering questions about the related motivations for vegan dietary adoption. The...