This study analyses the influence of geographical origin and taste on honey consumer behavior. First, we explore the influence of geographical origin on consumers' hedonic evaluation of honey. We then assess the influence of geographical origin and taste on their willingness to pay (WTP) for...

This study explores market opportunities for sustainable products, using functional wafers with added malt-used grains, a by-product of the fermentation industry, as a case study. Unlike other research focused on the use of by-products in food, this study adopts an integrated approach,...

This paper examines consumers' intended adoption of a digital euro in Austria using a discrete choice experiment. We estimate a mixed logit model to quantify the role of key attributes such as privacy, offline functionality, security against financial loss, monetary incentives, and payment form...

Replacing combustion engine vehicles with battery electric vehicles (BEV) is essential to achieving climate objectives and advancing sustainable transportation, aligning with the United Nations Development Goals and the Paris Agreement. In this project, we identify three perception biases linked...