Search Results - subject:"Consumer segmentation"

Beauty and the budget : a segmentation of residential solar adopters

Petrovich, Beatrice; Hille, Stefanie Lena; … - In: Ecological economics : the transdisciplinary journal of … 164 (2019), pp. 1-11

Persistent link: https://www.econbiz.de/10012193252

Exploring consumer responses to a nationwide breast cancer awareness campaign : the case of the National Football League's Crucial Catch campaign

Kwak, Dae Hee; Lee, Joon Sung; Kwon, Youngbum; Babiak, … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 208-232

Persistent link: https://www.econbiz.de/10012059513

ТЕОРИЯ ПОКОЛЕНИЙ В МАРКЕТИНГЕ

ВЛАДИМИРОВНА, АСТАШОВА ЮЛИЯ - In: Вестник Южно-Уральского … 8 (2014) 3, pp. 108-114

Статья посвящена анализу потенциала практического применения теории поколений в сфере маркетинга. Автором рассмотрено основное содержание теории поколений,...

Persistent link: https://www.econbiz.de/10011237370

Segmentation of Czech Consumers Based on the Attitudes Towards Money

Tomek, Ivan; Stříteský, Václav; Tahal, Radek - In: Central European Business Review 2013 (2013) 2, pp. 19-24

Understanding current and potential customers´ behaviour is one of the key factors of marketing efficiency and it brings competitive advantage. Companies usually classify their customers and create client groups with similar characteristic features. Such grouping activity is called segmentation...

Persistent link: https://www.econbiz.de/10011070678

Consumer segmentation within the sharing economy : the case of Airbnb

Lutz, Christoph; Newlands, Gemma - In: Journal of business research : JBR 88 (2018), pp. 187-196

Persistent link: https://www.econbiz.de/10011869699

Understanding local food consumers : theory of planned behavior and segmentation approach

Kumar, Archana; Smith, Sylvia - In: Journal of food products marketing 24 (2018) 2, pp. 196-215

Persistent link: https://www.econbiz.de/10011880242

Interaction effects among labeled attributes for eggs in the United States

Yan, Heng; Peterson, Hikaru Hanawa - In: Journal of international food & agribusiness marketing … 30 (2018) 3, pp. 236-250

Persistent link: https://www.econbiz.de/10011965828

Heterogeneity in consumers' mobile shopping acceptance : a finite mixture partial least squares modelling approach for exploring and characterising different shopper segments

Groß, Michael - In: Journal of retailing and consumer services 40 (2018), pp. 8-18

Persistent link: https://www.econbiz.de/10011801708

Segmenting Consumers to Inform Agrifood Value Chain Development in Nepal

Adhikari, Rajendra Prasad; Collins, Ray; Sun, Ximing - In: International Food and Agribusiness Management Review 15 (2012) 4

The IFAMR is published quarterly by IFAMA. www.ifama.org

Persistent link: https://www.econbiz.de/10010878876

How do guests choose a hotel?

Baruca, Petra Zabukovec; Civre, Žana - In: Academica Turistica - Tourism and Innovation Journal 5 (2012) 1, pp. 75-84

Predicting consumers’ hotel choice is influenced by several different factors. The consumer decision-making process in hotel choice selection is influenced by hotel product, received information, and personal preferences. This study focuses on different factors which represent the reasons for...

Persistent link: https://www.econbiz.de/10010692929