Search Results - subject:"Consumer segmentation"

Attitude toward cultural diversity : a test of identity-related antecedents and purchasing consequences

Bartikowski, Boris; Walsh, Gianfranco - In: Journal of business research : JBR 68 (2015) 3, pp. 526-533

Persistent link: https://www.econbiz.de/10010496190

Food demand in Russia : heterogeneous consumer segments over time

Staudigel, Matthias; Garvert, Rebecca - In: Journal of agricultural economics 66 (2015) 3, pp. 615-639

Persistent link: https://www.econbiz.de/10011416116

Marketing insights for mobile advertising and consumer segmentation in the cloud era : a Q-R hybrid methodology and practices

Kim, Ki Youn; Lee, Bong Gyou - In: Technological forecasting & social change : an … 91 (2015), pp. 78-92

Persistent link: https://www.econbiz.de/10011317272

Consumer product perceptions and salmon consumption frequency : the role of heterogeneity based on food lifestyle segments

Onozaka, Yuko; Hansen, Håvard; Sørvig, Arne - In: Marine resource economics 29 (2014) 4, pp. 351-374

Persistent link: https://www.econbiz.de/10010476348

Consumer segmentation analysis of multichannel and multistage consumption : a latent class MNL approach

Wang, Quansheng; Yang, Xue; Song, Peijian; Sia, Choon Ling - In: Journal of electronic commerce research : JECR 15 (2014) 4, pp. 339-358

Persistent link: https://www.econbiz.de/10010476759

Sustainability and consumption structure : environmental impacts of food consumption clusters : a case study for Hungary

Vetöné Mózner, Zsófia - In: International journal of consumer studies 38 (2014) 5, pp. 529-539

Persistent link: https://www.econbiz.de/10010518081

Segmenting online consumers using K-means cluster analysis

Jain, Neha; Ahuja, Vandana - In: International journal of logistics economics and … 6 (2014/2017) 2, pp. 161-178

Persistent link: https://www.econbiz.de/10011472330

Today's Apparel Retail Purchase Environment: A Comparison of Retail Associates' Perceptions with Consumers' Attitudes and Opinions

Huffman, Megan Michelle - 2006

The purpose of the research is to determine the level of disconnect between retail associates and consumers through a comparison of perceptions, attitudes, and opinions of evaluative criteria within the apparel retail purchase environment. Specifically, the research examines the influence of...

Persistent link: https://www.econbiz.de/10009431257

Cross-European and functional food related consumer segmentation for new product development

Sparke, Kai; Menrad, Klaus - 2006

Functional Food emerged as a constant segment in the Europeanfood market and offer potential for product innovations which make themattractive for the food industry in nearly stagnating markets. Target groupresearch is one key factor for successful innovative food products. The aimof this...

Persistent link: https://www.econbiz.de/10009445567

Cross-European and functional food related consumer segmentation for new product development

Sparke, Kai; Menrad, Klaus - European Association of Agricultural Economists - EAAE - 2006

successful innovative food products. The aim of this project was to develop and test a Functional Food related consumer … segmentation model. For this purpose a survey was conducted in Germany, the United Kingdom, Poland and Spain with a total of 590 …

Persistent link: https://www.econbiz.de/10005330221