Search Results - subject:"Consumer segmentation"

A consumer perspective on Corporate Digital Responsibility : an empirical evaluation of consumer preferences

Carl, K. Valerie; Mihale-Wilson, Cristina; Zibuschka, Jan; … - In: Journal of business economics : JBE 94 (2024) 7/8, pp. 979-1024

Persistent link: https://www.econbiz.de/10015084327

A consumer perspective on Corporate Digital Responsibility: an empirical evaluation of consumer preferences

Carl, K. Valerie; Mihale-Wilson, Cristina; Zibuschka, Jan; … - In: Journal of Business Economics 94 (2023) 7, pp. 979-1024

informational approaches, consumer preferences are rather heterogeneous suggesting that consumer segmentation is beneficial for …. This work aims at contributing to the evolving research base by empirically assessing consumer preferences and a consumer … segmentation approach with regard to companies' concrete CDR activities, thus supporting the operationalization of CDR. Hence, this …

Persistent link: https://www.econbiz.de/10015272877

Manufacturer rebate strategy under chain to chain competition

He, Haojia; Ai, Xingzheng; Wang, Ganfu; Zhong, Li - In: Journal of the Operational Research Society 74 (2023) 5, pp. 1316-1330

Persistent link: https://www.econbiz.de/10014334971

Variety of shopping modes : theoretical framework, pivotal factors, and managerial implications

Redondo, Ignacio; Charron, Jean-Philippe - In: Journal of business economics and management 24 (2023) 5, pp. 857-876

With the development of e-commerce and smartphones, consumers can use a variety of shopping modes (i.e., showrooming, webrooming, and completely offline/online shopping), each of which provides specific advantages in terms of price, assortment, service, etc. Using a great variety of these...

Persistent link: https://www.econbiz.de/10014460384

A consumer perspective on Corporate Digital Responsibility: an empirical evaluation of consumer preferences

Carl, K. Valerie; Mihale-Wilson, Cristina; Zibuschka, Jan; … - In: Journal of Business Economics 94 (2023) 7, pp. 979-1024

informational approaches, consumer preferences are rather heterogeneous suggesting that consumer segmentation is beneficial for …. This work aims at contributing to the evolving research base by empirically assessing consumer preferences and a consumer … segmentation approach with regard to companies’ concrete CDR activities, thus supporting the operationalization of CDR. Hence, this …

Persistent link: https://www.econbiz.de/10015404607

Variety of shopping modes: Theoretical framework, pivotal factors, and managerial implications

Redondo, Ignacio; Charron, Jean-Philippe - In: Journal of Business Economics and Management (JBEM) 24 (2023) 5, pp. 857-876

Persistent link: https://www.econbiz.de/10015401560

Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study

Nandy, Subarna; Sondhi, Neena; Joshi, Himanshu - In: Journal of international consumer marketing 36 (2024) 1, pp. 80-96

Persistent link: https://www.econbiz.de/10014515016

Evolving preferences in sustainable transportation: a comparative analysis of consumer segments for electric vehicles across Europe

Balcioglu, Yavuz Selim; Sezen, Bülent; İşler, Ali Ulvi - In: Social Responsibility Journal 20 (2024) 9, pp. 1664-1696

Purpose This study aims to explore and segment consumer preferences for electric and hybrid vehicles in Germany, Sweden, the Netherlands and Turkey, focusing on understanding the various factors that influence consumer decisions in these markets. Design/methodology/approach Using latent class...

Persistent link: https://www.econbiz.de/10015356414

Which factors distinguish the different consumer segments of green fast‐moving consumer goods in Germany?

Niedermeier, Andreas; Emberger‐Klein, Agnes; Menrad, Klaus - In: Business Strategy and the Environment 30 (2021) 4, pp. 1823-1838

Consumer segmentation is an important tool for dealing with the often strongly differing consumer preferences in many …

Persistent link: https://www.econbiz.de/10012509481

Profiling the online premium brand consumers based on their fashion orientation

Sondhi, Neena; Basu, Rituparna - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 380-397

Persistent link: https://www.econbiz.de/10013553060

1
2
3
4
5
6
7
8
Next
Last