-marketing, including retro-branding, of goods and/or services. The nostalgia market has stereotypically been of interest to older consumers … so it is surprising that a significant number of Generation Y (Millennials) and Generation Z consumers have taken an … interest in nostalgia and retro brands. Moreover, an emerging market segment dominated by younger consumers is "kidults …

mediated by consumers' need for uniqueness and variety seeking. The proposed framework was tested and supported by a large … preferences, with the current results suggesting that consumers' tendency to seek unique and varied options in the marketplace may …

sachet economy at the top of the waste hierarchy. Policymakers and consumers in the Philippines and Indonesia were the most …