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~person:"Sahin, Nilay"
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CONSUMERS
’
ATTITUDES
TOWARDS BRAND EXTENSIONS: AN ANALYSIS ON FOOD AND TEXTILE INDUSTRIES IN TURKEY
Akagun Ergin, Elif
;
Sahin, Nilay
-
International Institute of Social and Economic Sciences
-
2015
loyalty. The study analyzes
consumers
’
attitudes
towards brand extensions specifically in food and textile industries. This is …
Persistent link: https://www.econbiz.de/10011275094
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