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  • Search: subject:"Content platform"
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Year of publication
Subject
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Content platform 4 Digital platform 4 Digitale Plattform 4 Internet marketing 3 Online-Marketing 3 Advertising 2 Artificial intelligence 2 Digitale Dienste 2 Fertigungsprogramm 2 Master production schedule 2 Personalized advertising 2 Privacy 2 Quality 2 Social Web 2 Social web 2 Theorie 2 Theory 2 Web-based service 2 Werbung 2 Bundling strategy 1 Business model 1 Consumer behaviour 1 Content Management 1 Content distribution 1 Content management 1 Coopetition 1 Customer integration 1 Data protection 1 Datenschutz 1 Direct marketing 1 Direktmarketing 1 Exclusivity 1 Freemium design 1 Geschäftsmodell 1 Konsumentenverhalten 1 Koopetition 1 Kundenintegration 1 Künstliche Intelligenz 1 Leistungsbündel 1 Marketing management 1
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Online availability
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Undetermined 3 Free 2
Type of publication
All
Article 3 Book / Working Paper 2
Type of publication (narrower categories)
All
Article in journal 3 Aufsatz in Zeitschrift 3 Working Paper 2 Arbeitspapier 1 Graue Literatur 1 Non-commercial literature 1
Language
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English 5
Author
All
Natvik, Gisle James 2 Tangerås, Thomas P. 2 Choi, Kyungdon 1 Guo, Tengfei 1 Ji, Xiang 1 Kim, Minki 1 Lee, Sol 1 Li, Jingyan 1 Ma, Shoufeng 1 Wang, Xuelian 1 Wu, Jie 1 Zhang, Juzhi 1 Zhong, Shiquan 1
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Published in...
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IFN Working Paper 1 IFN working paper 1 Information & management : the international journal of information systems applications 1 Psychology & marketing 1 Transportation research : an international journal 1
Source
All
ECONIS (ZBW) 4 EconStor 1
Showing 1 - 5 of 5
Cover Image
Paying with personal data
Natvik, Gisle James; Tangerås, Thomas P. - 2023
We study commercialization of personal data through personalized advertising by a content platform. Content consumption …
Persistent link: https://www.econbiz.de/10014440751
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Cover Image
Engaging consumers with virtual reality : a moderation role of product types and consumption orientations
Lee, Sol; Choi, Kyungdon; Kim, Minki - In: Psychology & marketing 42 (2025) 3, pp. 655-668
Persistent link: https://www.econbiz.de/10015373160
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Cover Image
Freemium design : optimal tier differentiation models for content platforms
Li, Jingyan; Wu, Jie; Zhang, Juzhi; Ji, Xiang - In: Transportation research : an international journal 188 (2024), pp. 1-22
Persistent link: https://www.econbiz.de/10015095154
Saved in:
Cover Image
Paying with personal data
Natvik, Gisle James; Tangerås, Thomas P. - 2023
We study commercialization of personal data through personalized advertising by a content platform. Content consumption …
Persistent link: https://www.econbiz.de/10014542233
Saved in:
Cover Image
Membership bundles in content platforms : bundle decision and content distribution
Guo, Tengfei; Zhong, Shiquan; Wang, Xuelian; Ma, Shoufeng - In: Information & management : the international journal of … 61 (2024) 3, pp. 1-12
Persistent link: https://www.econbiz.de/10015080355
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