Search Results - subject:"Context Awareness Value"

Linkages between advertising value perception, context awareness value, brand attitude and purchase intention of hygiene products during COVID-19 : a two wave study

Karamchandani, Shikha; Mehta, Anushree; Jayswal, Mitesh - In: Vision : the journal of business perspective 28 (2024) 5, pp. 607-620

Persistent link: https://www.econbiz.de/10015156786

An SEM-ANP multi-criteria evaluation model for mobile advertising that affect purchase intentions : perspectives on the values of context awareness and flow experience

Hsu, Tsuen-Ho; Tang, Jia-Wei; Chen, Chun-Hsien - In: Journal of promotion management : innovations in … 29 (2023) 3, pp. 383-404

Persistent link: https://www.econbiz.de/10013550353

Brand attitude and purchase intention linkages in smartphone advertising : moderating role of psychological contract violation

Karamchandani, Shikha; Mehta, Anushree; Jayswal, Mitesh - In: International journal of electronic marketing and … 14 (2023) 3, pp. 237-256

Persistent link: https://www.econbiz.de/10014310028

The influences of advertisement attitude and brand attitude on purchase intention of smartphone advertising

Lee, Eui-Bang; Lee, Sang-Gun; Yang, Chang-Gyu - In: Industrial Management & Data Systems 117 (2017) 6, pp. 1011-1036

advertisements such as brand attitude and context awareness value, which have not been considered in studies on non …, although mobile advertisements’ context awareness value strongly impacts consumers’ advertising attitude and brand attitude …

Persistent link: https://www.econbiz.de/10014825816