MANTOVANI, Andrea; MION, Giordano - Institut de Recherche Économique et Sociale (IRES), … - 2006
In this paper we consider a two-stage duopoly game where fîrrns first decide whether to invest in advertising and then compete in prices. Advertising has two effects : a market enlargement for both firms and a predatory gain for the investing firm only. Both symmetric and asymmetric equilibria...