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Search: subject:"Coproduction of value propositions"
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B-to-B-Marketing
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Bundling strategy
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Coproduction of value propositions
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Kohtamäki, Marko
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Rajala, Risto
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Industrial marketing management : the international journal for industrial and high-tech firms
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Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko
;
Rajala, Risto
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
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