Brahmi, Mohsen; Hussain, Zahid; Majeed, Muhammad Ussama; … - In: Administrative Sciences : open access journal 15 (2025) 4, pp. 1-17
This study investigates the impact of perceived corporate social responsibility (CSR) on brand image within the automotive industry. It also examines how company reputation (CR) and product quality (PQ) mediate the relationship between CSR and brand image (BI). Utilizing a sample of 243 clients...