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  • Search: subject:"Corporate microblogs"
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Subject
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Corporate Social Responsibility 1 Corporate microblogs 1 Corporate reputation 1 Corporate social responsibility 1 Credibility 1 Firmenimage 1 Glaubwürdigkeit 1 Social Web 1 Social web 1 Twitter 1 Web 2.0 technologies 1 Web 2.0-Technologien 1 corporate Twitter use 1 corporate reputation 1 credibility 1 engagement 1 informedness 1 social influence 1 social media 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Berens, Guido A. J. M. 1 Li, Ting 1 Maertelaere, Maikel de 1
Published in...
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International journal of electronic commerce : IJEC 1
Source
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ECONIS (ZBW) 1
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Corporate Twitter channels : the impact of engagement and informedness on corporate reputation
Li, Ting; Berens, Guido A. J. M.; Maertelaere, Maikel de - In: International journal of electronic commerce : IJEC 18 (2013/2014) 2, pp. 97-125
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