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  • Search: subject:"Corporate sponsorship"
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Year of publication
Subject
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Corporate sponsorship 8 corporate sponsorship 7 Sponsoring 5 Sponsorship 5 Marketing 3 Athlete endorsement 2 Corporate culture 2 Employee retention 2 Finance 2 Internal marketing 2 Mitarbeiterbindung 2 Nonprofit-Organisation 2 Organizational identification 2 Public relations 2 Social marketing 2 Sport 2 Sportmarketing 2 Sports 2 Sports marketing 2 Unternehmenskultur 2 employee attitudes 2 organisational citizenship behaviour 2 organisational identification 2 perceived external prestige 2 Öffentlichkeitsarbeit 2 Advertising 1 Advertising effects 1 Agribusiness 1 Arbeitskräfte 1 Arbeitsverhalten 1 Arbeitszufriedenheit 1 Art and industry. 1 Arts 1 Athletes 1 Bank 1 Barclays bank 1 Bourdieu 1 Brand image 1 Brand management 1 Business 1
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Online availability
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Undetermined 7 Free 4
Type of publication
All
Article 12 Book / Working Paper 5
Type of publication (narrower categories)
All
Article in journal 5 Aufsatz in Zeitschrift 5 research-article 4 Thesis 1 review-article 1
Language
All
English 15 Undetermined 2
Author
All
Bizen, Yoshifumi 2 Cornwell, T. Bettina 2 Khan, Aila 2 Rahman, Syed 2 Stanton, John 2 Tsuji, Yosuke 2 Ali, Czafrann 1 Berning, Paul H. 1 Connolly, Aidan J. 1 Coote, Leonard 1 Coote, Leonard V. 1 Gill, Matthew 1 Head, David 1 Herrero, Marta 1 Jensen, Jonathan A. 1 Jones, Ian G. 1 Keogh, Catherine 1 Kim, Hyo Jung 1 Martin, Patricia 1 Nguyen, Doan 1 Oh, Hyun Jee 1 Rukavina, Vladimir 1 Schiuma, Giovanni 1 Skinner, Bruce E. 1 Smith, Andrew 1 Thorson, Esther 1 Wong, Nicholas D. 1 Wymer, Walter 1 Y. Evrand 1
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Published in...
All
International Journal of Sports Marketing and Sponsorship 4 International journal of sports marketing & sponsorship 2 Business history 1 International Food and Agribusiness Management Review 1 International journal of sport management and marketing : IJSMM 1 Nonprofit and voluntary sector quarterly 1 Strategic Direction 1
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Source
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ECONIS (ZBW) 5 Other ZBW resources 5 USB Cologne (EcoSocSci) 4 BASE 2 RePEc 1
Showing 1 - 10 of 17
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Bourdieusian capital conversion during crises of socio-political legitimacy : sponsorship of the arts by Barclays Bank, 1972 to 1987
Jones, Ian G.; Wong, Nicholas D.; Herrero, Marta; … - In: Business history 66 (2024) 6, pp. 1552-1579
Persistent link: https://www.econbiz.de/10015196356
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The effect of athlete endorsement on employees' organizational identification: a case study utilizing an Olympic athlete
Bizen, Yoshifumi; Tsuji, Yosuke - In: International Journal of Sports Marketing and Sponsorship 25 (2024) 5, pp. 1185-1202
targeting individual athletes with different characteristics may lead to discoveries about the impact of corporate sponsorship …
Persistent link: https://www.econbiz.de/10015347565
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The effect of athlete endorsement on employees' organizational identification : a case study utilizing an Olympic athlete
Bizen, Yoshifumi; Tsuji, Yosuke - In: International journal of sports marketing & sponsorship 25 (2024) 5, pp. 1185-1202
Persistent link: https://www.econbiz.de/10015417273
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An advancement in the study of marketing partnership longevity : analysing sport sponsorship survival
Jensen, Jonathan A.; Head, David - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 64-91
Persistent link: https://www.econbiz.de/10012523261
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Using Event Sponsorship to Cross the Chasm between Consumer Perceptions of Agriculture and On-farm Realities
Keogh, Catherine; Connolly, Aidan J. - In: International Food and Agribusiness Management Review 17 (2014) 3
The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org
Persistent link: https://www.econbiz.de/10011097951
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Perceptions of the effectiveness ofcorporate sponsorship of theperforming arts in South Africa
Berning, Paul H. - 2011
The Purpose of this research was to identify aspects of alignment betweenAbsa, a sponsor of theatre in South Africa, and Packed House Productions, theproducer and rights holder of theatre products sponsored by Absa, in terms ofcriteria that were identified as possible requirements for...
Persistent link: https://www.econbiz.de/10009447560
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Embedding a social cause in news features : the effects of corporate sponsorship and localization on audience's attitudes toward nonprofit coverage
Kim, Hyo Jung; Oh, Hyun Jee; Thorson, Esther - In: Nonprofit and voluntary sector quarterly 43 (2014) 2, pp. 314-337
Persistent link: https://www.econbiz.de/10010356773
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Employees' attitudes towards the sponsorship activity of their employer and links to their organisational citizenship behaviours
Khan, Aila; Stanton, John; Rahman, Syed - In: International Journal of Sports Marketing and Sponsorship 14 (2013) 4, pp. 20-41
This study examines employees of Australian firms engaged in sports sponsorship activity. Where the employee is aware of that sponsorship, we consider the ways in which the general beliefs and attitudes of employees towards sponsorship link to their specific attitudes towards the sponsorship...
Persistent link: https://www.econbiz.de/10014811810
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Employees' attitudes towards the sponsorship activity of their employer and links to their organisational citizenship behaviours
Khan, Aila; Stanton, John; Rahman, Syed - In: International journal of sports marketing & sponsorship 14 (2012/13) 4, pp. 279-300
Persistent link: https://www.econbiz.de/10010195354
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Corporate sponsorship of a cause: the role of identification in purchase intent
Cornwell, T. Bettina; Coote, Leonard V. - 2005
Nonprofit organizations (NPOs) have attracted significant levels of support from corporate sponsors over the past decade. Despite this significant and continuing interest, very little is known about how consumers perceive and respond to corporate sponsors of NPOs. Drawing on social identity...
Persistent link: https://www.econbiz.de/10009448854
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