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Journal of advertising research
Consumer goods Europe
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Journal of Islamic marketing
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Journal of retailing and consumer services
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Journal of consumer behaviour : an international research review
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Märkte
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CES Working Papers
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Harvard business review : HBR
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International journal of advertising : the quarterly review of marketing communications
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Journal of Asian finance, economics and business : JAFEB
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Märkte: Informationen für die Werbeplanung
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The journal of brand management : an international journal
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The journal of consumer marketing
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International journal of consumer studies
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Journal of Islamic marketing : JIMA
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Managing learning organization in industry 4.0 : proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019
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Marketing i menedžment innovacij : m&mi
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Psychology & marketing
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Young consumers : insight and ideas for responsible marketers
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Asia Pacific journal of marketing and logistics
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Brands with a conscience : how to build a successful and responsible brand
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Diskussionsbeiträge / IEW, Institut für Europäische Wirtschaft, Fakultät für Wirtschaftswissenschaft der Ruhr-Universität Bochum
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European journal of marketing : EJM
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Gender, China and the World Trade Organization : essays from feminist economics
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International Journal of Trade and Global Markets
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International journal of business and globalisation : IJBG
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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1
Assessing Scientific Claims In Print Ads that Promote
Cosmetics
: How Consumers Perceive Cosmeceutical Claims
Fowler, Jie G.
;
Carlson, Les
;
Chaudhuri, Himadri Roy
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 466-482
Persistent link: https://www.econbiz.de/10012159874
Saved in:
2
Take your pick : Kate Moss or the girl next door? ; the effectiveness of
cosmetics
advertising
Antioco, Michael
;
Smesters, Dirk
;
Le Boedec, Aline
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009548187
Saved in:
3
Endorsement theory : how consumers relate to celebrity models
Marshall, Roger
;
Na, Woonbong
;
State, Gabriel
;
Deuskar, …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 564-572
Persistent link: https://www.econbiz.de/10003797982
Saved in:
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