Search Results - subject:"Country‐of‐origin"

The liability of emergingness and country-of-origin effect on South African wine

Wyk, Schalk van; Luiz, John M. - In: South African journal of business management 55 (2024) 1, pp. 1-12

Purpose: The study explores the country-of-origin effect on the product evaluation of wine offerings from South Africa … context. Design/methodology/approach: Using a qualitative approach, we examine the country-of-origin effect building on the … integrate the country-of-origin effect with the liability of foreignness (specifically emergingness and Africanness) research …

Persistent link: https://www.econbiz.de/10015197617

Americana without America : rhetorical geography as a source of competitive advantage

Hoppe, Alexander D.; Nedzhvetskaya, Nataliya - In: Regional studies : official journal of the Regional … 58 (2024) 10, pp. 1938-1950

Persistent link: https://www.econbiz.de/10015206193

The influence of country-of-origin on consumers' purchase intention : a study of the Chinese smartphone market

Blanco-Encomienda, Francisco Javier; Chen, Shuo; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 7, pp. 1616-1633

Persistent link: https://www.econbiz.de/10015210544

How EMNEs and DMNEs can attract applicants in emerging and developed countries : a cross-national conjoint analysis on the role of country-of-origin and CSR

Bich Ngoc Le; Morschett, Dirk - In: International journal of human resource management 35 (2024) 8, pp. 1449-1485

Persistent link: https://www.econbiz.de/10014552883

Country-of-origin image and consumer brand evaluation : a meta-analytic review

Oduro, Stephen; De Nisco, Alessandro; Petruzzellis, Luca - In: The journal of product & brand management 33 (2024) 1, pp. 108-124

Persistent link: https://www.econbiz.de/10014485721

The impact of socio-psychological factors on consumer ethnocentrism and purchase intentions among South African consumers

Madinga, Nkosivile Welcome; Lazo, Simone; Schulz, Sebastian - In: Journal of African business 25 (2024) 4, pp. 831-855

Persistent link: https://www.econbiz.de/10015183430

A good signal : how firms can utilize country of origin as a strategic analytical tool

Rahman, Rafid Ur; Heinberg, Martin; Banerjee, Sourindra; … - In: Journal of international marketing 32 (2024) 3, pp. 43-64

Persistent link: https://www.econbiz.de/10015165187

Insights into consumer preferences and purchasing behaviour for wooden bed furniture in Slovakia

Hitka, Miloš; Miklošík, Andrej; Gejdoš, Miloš; … - In: Journal of retailing and consumer services 76 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10014460873

A meta-regression analysis on the willingness-to-pay for country-of-origin labelling

Yeh, Ching-Hua; Hirsch, Stefan - In: Journal of agricultural economics : JAE 74 (2023) 3, pp. 719-743

Persistent link: https://www.econbiz.de/10014342568

Ways to neutralize the country-of-origin effect in the emerging market firms international branding

Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna - In: International journal of management and economics 59 (2023) 1, pp. 46-56

Paper's objectives: The purpose of this paper is to examine the ways in which to neutralize the country-of-origin (COO …

Persistent link: https://www.econbiz.de/10014310104

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